Social Media Executive

Position Title: Social Media Executive (Turkish Market – Digital Marketing & Content Creation)

I. Job Mission

Manage and grow Bond Laser’s brand presence in the Turkish market through strategic social media operations, engaging content creation, and reputation management. Drive brand influence, boost user engagement, and support business growth goals in Turkey.

II. Core Responsibilities

1. Social Media Management

• Independently manage Turkey’s mainstream social media platforms (Instagram, YouTube, TikTok, LinkedIn, Facebook, etc.).
• Develop and maintain a content calendar tailored to Turkish user preferences.
• Track industry trends, competitors, and cultural moments to plan interactive topics and campaigns.
• Respond promptly to comments and messages in Turkish to strengthen brand connection.

2. Creative Content Production

• Video: Plan, shoot, and edit videos such as customer stories, industry solutions, and behind-the-scenes service Vlogs.
• Visuals: Create posters, event banners, and other promotional materials (Photoshop/Canva proficiency required).
• Localization: Adapt global content for Turkish audiences considering cultural nuances, aesthetics, and language style.

3. Brand Reputation & Public Opinion Management

• Collaborate with local industry KOLs/KOCs for word-of-mouth marketing campaigns.
• Monitor brand-related discussions and keywords, issue early alerts, and support crisis communication when necessary.

4. Data Analysis & Strategy Optimization

• Generate regular social media reports (growth, engagement, conversion paths, etc.).
• Use insights to refine and optimize content and campaign strategies.

III. Essential Skills & Experience

1. Requirements

• Turkish nationality or long-term resident with strong knowledge of Turkish culture, social media ecosystem, and audience behavior.
• Minimum 2 years of social media management experience (must provide examples of growth, engagement, or viral content).

2. Technical Skills

• Video shooting & editing (CapCut, Adobe Premiere, or Final Cut Pro).
• Image processing (Photoshop, Lightroom).
• Basic graphic design (ability to create professional marketing materials).

3. Language Skills

• Native-level Turkish required.
• English or Chinese proficiency preferred.

4. Preferred Experience

• Social media management in industrial equipment or B2B tech sectors.
• Knowledge of Turkey’s laser processing/manufacturing market trends.
• Existing network of local KOLs or industry media contacts.