Social Media Executive

As a Social Account Executive, you will play a role in managing and executing social media tactics for our clients. You will be the one of the primary points of contact, ensuring that scopes are delivered successfully and aligned with client objectives. This position requires a blend of creativity, communication, and analytical skills, working closely with both clients and internal teams to create impactful social media experiences.

Job Description:

Client Management:

- Serve as a liaison point between the agency and your assigned clients, managing all day-to-day communications.

-Understand and interpret client goals and KPIs, translating them into actionable social media strategies.

-Regularly prepare and present reports, campaign performance analyses, and insights to clients.

Campaign Development and Execution:

-Plan, develop, and implement social media strategies across platforms such as, Instagram, X, LinkedIn, TikTok, YouTube and others

-Collaborate with creative teams to produce engaging content that aligns with client branding and resonates with their target audience.

-Oversee content scheduling and publishing, ensuring consistency and timeliness.

Content Creation and Curation:

-Contribute to content creation efforts, including writing copy, sourcing images, and assisting in video production.

-Curate relevant content to enhance the client’s social media presence and overall strategy.

-Ensure all content maintains brand consistency and quality standards.

-Support in live social media coverage for clients' events, through phone story coverage, and working with onground crews for high production value coverages.

Community Management:

-Monitor and respond to social media interactions, including comments, messages, and inquiries, in a timely and professional manner.

-Engage with online communities to build stronger relationships between the brand and its audience.

-Develop strategies to foster community growth and increase brand advocacy.

Analytics and Reporting:

-Track and analyze social media performance using tools and platforms such as Google Analytics and Facebook Insights.

-Provide actionable insights to enhance campaign effectiveness and meet client objectives.

-Compile monthly and quarterly reports, summarizing key metrics, successes, and recommendations.

Collaboration and Coordination:

- Work in tandem with the Social Media Managers and Social Media Directors to ensure that client strategies are effectively implemented.

-Coordinate with various internal teams, including creative, digital, and PR, to deliver cohesive and integrated campaigns.

-Stay informed about the latest social media trends, tools, and best practices, sharing knowledge with the team

Job Requirements:

Education: Bachelor’s degree in Marketing, Communications, or related field.

Experience: 1-3 years in social media management or digital marketing.

Skills: Proficient in content creation and social media analytics tools.

Communication: Excellent verbal and written skills for client interaction.

Creativity: Ability to develop engaging social media strategies.

Collaboration: Strong teamwork skills to work with multidisciplinary teams.