Social Media Executive

Role Overview:
The Social Media Executive will be responsible for managing the company’s social media calendar, planning content, coordinating with internal teams, and handling influencer collaborations to enhance brand visibility and engagement.

✅ Key Responsibilities1. Social Media Calendar Management

• Plan, create, and manage monthly social media content calendars.
• Coordinate with design, marketing, and product teams for timely content creation.
• Schedule posts across all platforms (Instagram, Facebook, YouTube, LinkedIn, etc.).
• Ensure content aligns with campaign goals, product launches, and brand guidelines.
• Track posting performance and adjust the calendar based on insights.

2. Influencer Marketing

• Identify and shortlist suitable influencers based on brand target audience.
• Manage outreach, communication, and negotiations with influencers.
• Coordinate product dispatch for influencer collaborations.
• Track influencer deliverables, timelines, and content quality.
• Measure influencer campaign performance (reach, engagement, conversions).
• Maintain an updated influencer database.

3. Social Media Growth & Engagement

• Monitor page performance using analytics tools.
• Respond to comments, DMs, and customer queries.
• Work on strategies to increase followers, reach, and engagement.
• Stay updated with social media trends, reels, and platform changes.

4. Reporting & Documentation

• Prepare weekly and monthly social media performance reports.
• Maintain logs for influencer collaborations, expenses, and ROI.
• Track competitor activities and industry trends.

✅ Required Skills

• Strong understanding of Instagram, Facebook, YouTube & trending formats
• Experience in influencer coordination
• Basic content writing skills
• Knowledge of analytics tools (Meta Business Suite, insights, etc.)
• Good communication and time-management skills

Job Type: Full-time

Pay: ₹9,863.67 - ₹19,000.00 per month

Work Location: In person