Social Media Executive

Key Responsibilities

Manage day-to-day operations of all social media platforms (Facebook, Instagram, LinkedIn, TikTok, etc.)

Develop social media content calendars and schedule posts consistently

Plan and create engaging content such as stories, reels, videos, and captions aligned with brand guidelines

Plan, run, and optimize paid marketing campaigns across platforms

Monitor performance using analytics tools and prepare weekly/monthly reports

Handle community management, including responding to comments and messages

Collaborate with influencers and manage partnership activities

Conduct competitor research and stay updated with social media trends

Work closely with marketing, content, and design teams to execute campaigns effectively

Requirements:

Minimum 2 years of demonstrated experience in social media management

Strong understanding of Canva, Meta Business Suite, and scheduling/analytics tools

Excellent copywriting and communication skills (English & Urdu preferred)

Hands-on experience with paid advertising campaigns

Creative mindset with strong problem-solving and ownership abilities

Ability to manage multiple tasks and meet deadlines

Job Type: Full-time

Work Location: In person