Social Media Executive

Profile: Social Media Executive

Location: Remote / Overseas
Employment Type: Full-time
Experience Required: 2–4 Years
Platforms: Instagram | TikTok | LinkedIn | Facebook

About the Organization

We are a multi-industry business group with operations across international markets, including e-commerce, retail, services, education, and financial services. We are actively expanding our digital presence, lead generation systems, and brand authority across major social media platforms and are looking for a business-oriented Social Media Executive to support this growth.

Role Summary

We are seeking a Social Media Executive who can plan, publish, analyze, and optimize content performance with a strong focus on growth, engagement, and lead generation — not just posting content.

Key Responsibilities

Content Planning & Publishing

• Create monthly content calendars for multiple business verticals
• Define:
• Content themes
• Posting frequency
• Platform-wise strategies (Instagram, TikTok, LinkedIn, Facebook)
• Ensure consistent brand tone, colors, and messaging
• Support initiatives to improve online reviews and brand credibility

Team Coordination

• Assign and manage daily tasks for:
• Videographers (reels, shoots, edits)
• Graphic designers (posts, stories, banners)
• Review and approve:
• Captions
• Hashtags
• Final creatives before publishing

Analytics, Reports & KPIs (Weekly / Monthly)

• Track and report:
• Reach
• Engagement
• Follower growth
• Leads generated
• Traffic driven to sales or e-commerce teams
• Submit structured weekly and monthly performance reports to management, including:
• What worked
• What didn’t work
• Optimization plans and next steps

Campaigns & Growth Experiments

• Plan and execute:
• Giveaways
• Promotional campaigns
• Reel and content format testing
• Propose growth strategies focused on ROI rather than vanity metrics
• Recommend:
• Paid promotion ideas
• Influencer collaboration opportunities

Lead Handling & Routing

• Monitor and respond to:
• DMs
• Comments
• Inquiries
• Route qualified leads to appropriate teams via WhatsApp, telecalling, or sales channels
• Maintain a lead tracking log including source, platform, and business category

Collaboration with E-commerce & Sales Teams

• Support
• Product launches
• Offers and discounts
• Campaign timelines
• Product-focused reels and traffic-driving posts
• Align content strategy with sales and conversion goals

Requirements

• 2–4 years of experience in social media management
• Strong understanding of Instagram, TikTok, Facebook, and LinkedIn
• Proven ability to analyze content performance and insights
• Business-minded with an ownership mentality
• Experience managing creatives and cross-functional teams
• Strong reporting, communication, and organizational skills
• Comfortable working independently in a remote setup

Compensation

• Competitive salary based on experience
• Long-term role with growth and leadership opportunities

How to Apply

Please share:

• CV
• Social media accounts managed
• Growth results achieved (numbers preferred)

Important Note

This is a results-driven role.
We value measurable growth, engagement, lead generation, and data-based learning — not just content posting.

Job Type: Full-time

Pay: ₹10,000.00 - ₹20,000.00 per month

Benefits:

• Work from home

Work Location: Remote