Social Media Executive

Responsibilities:

• Assist in the development and implementation of social media content calendars across platforms such as Facebook, Instagram, Twitter, LinkedIn, and more.
• Create and curate engaging, high-quality visual and written content, including posts, images, videos, and stories, that align with our brand voice and messaging.
• Monitor and manage the day-to-day activities on our social media accounts, including posting, responding to comments, messages, and interactions in a timely and professional manner.
• Collaborate with the marketing team to brainstorm and contribute innovative ideas for social media campaigns and promotions.
• Conduct research on industry trends, competitor activities, and emerging social media platforms to identify opportunities for growth and engagement.
• Assist in tracking and analyzing key performance indicators (KPIs) such as engagement rates, reach, impressions, and conversion rates to optimize content strategies.
• Participate in the creation of reports summarizing social media performance and providing insights for continuous improvement.
• Stay up-to-date with the latest social media trends, tools, and best practices to contribute fresh perspectives to the team.
• Support the team in coordinating influencer partnerships and collaborations.
• Provide input on optimizing paid social media campaigns and assisting in budget tracking.

Qualifications:

• A degree program related to Marketing, Communications, Public Relations, or a relevant field.
• Passion for social media, digital marketing, and staying up-to-date with the latest trends and platforms.
• Strong written and verbal communication skills with a keen eye for detail and accuracy.
• Proficiency in using social media platforms, scheduling tools, and content creation tools.
• Basic knowledge of photo and video editing software (e.g., Adobe Creative Suite, Canva, etc.).
• Creative mindset with the ability to think outside the box and generate innovative content ideas.
• Familiarity with analytics and metrics tracking to assess content performance and make data-driven decisions.
• Excellent organizational skills and the ability to manage multiple tasks and deadlines.
• Strong teamwork and collaboration skills to work effectively in a dynamic environment.
• Positive attitude, eagerness to learn, and a proactive approach to problem-solving.

Job Types: Full-time, Permanent

Pay: ₹15,000.00 - ₹25,000.00 per month

Benefits:

• Paid sick time
• Paid time off
• Work from home

Ability to commute/relocate:

• Mumbai, Maharashtra: Reliably commute or planning to relocate before starting work (Preferred)

Experience:

• Social Media: 1 year (Required)

Work Location: In person