Social Media Executive / Content Creator

Job Title
Social Media Account Executive

Company
shift (shift.ae)

Employment Type
Full-time

About the Role
We are looking for a creative and highly organized Social Media Account Executive to manage and grow social media accounts for tech and lifestyle brands (Insta360, XGIMI, Segway, and Jura)in the Middle East as well as our corporate (shift) social media channels where we showcase our company culture throigh engaging content. This role requires a strong understanding of content development, social media trends, influencer collaboration, and AI-powered content creation. The ideal candidate is proactive, trend-savvy, and able to create both static and dynamic content that drives engagement and brand growth.

Key Responsibilities

Content Development & Strategy

• Develop high-quality, engaging content tailored to tech and lifestyle audiences across multiple social media platforms (mainly Instagram, Snapchat and TikTok, secondaily LinkedIn for our corporate page)
• Create static and dynamic content, including:
• Images and graphics
• Videos and short-form reels
• Real-time and reactive content
• Use AI tools for content creation, enhancement, ideation, video editing, captions, and trend analysis such as Canva’s AI Video Tools, Gemini, Jasper, Sora, Heygen, etc..
• Write compelling, on-brand copy for posts, captions, and campaign messaging
• Spot, analyze, and capitalize on social media trends relevant to each brand

⁠Internal Culture & Content Production

Internal Content Chief: We want to build a fun employer brand (think Trifid Media vibes), but our team is camera-shy! Your job is to:

· Bring the energy and "direct" the team during shoots

· Create BTS (Behind-the-Scenes) content, office Q&As, and day-in-the-life Reels

· Engage with and coach team members to participate in content comfortably

Planning & Scheduling

• Develop and manage a monthly and weekly social media content calendar
• Schedule content efficiently using social media management tools
• Adapt schedules and content based on performance and real-time opportunities

Influencer & Community Management

• Identify, communicate, and collaborate with relevant influencers and content creators
• Manage influencer outreach, coordination, and follow-ups
• Monitor and engage with the online community by:
• Responding to comments and messages
• Encouraging interaction and conversation
• Maintaining brand voice and tone

Performance & Optimization

• Track content performance and engagement metrics
• Optimize content based on insights, trends, and platform analytics
• Support campaign ideas that drive growth, reach, and conversions

Brand Management & Reporting

· Manage the social presence for a diverse portfolio of tech and lifestyle brands (Insta360, XGIMI, Segway, Jura, etc.).

· Reporting to Principals: Support the Marketing Manager in creating quarterly performance presentations (PPT) and marketing reports to share with global brand partners (must be comfortable translating data into clear, visual slides)

Required Skills & Qualifications

• Proven experience in social media management or content development
• Strong understanding of social media platforms, algorithms, and trends
• Excellent copywriting and storytelling skills
• Experience creating photo, video, and reel-based content
• Hands-on experience using AI tools for content creation and optimization
• Ability to identify trends quickly and turn them into engaging content
• Strong communication skills, especially when working with influencers and creators
• Experience building and managing social media content calendars
• Organized, detail-oriented, and able to manage multiple accounts and deadlines

Preferred Qualifications

• Experience working with tech and/or lifestyle brands
• Familiarity with influencer marketing platforms
• Knowledge of social media analytics and reporting tools
• Creative mindset with a strong visual and cultural awareness

Job Type: Full-time

Pay: AED5,000.00 - AED6,000.00 per month

Application Question(s):

• what tools do you use to generate social media content?

Experience:

• social media: 2 years (Required)