Social Media Executive (content writer)

About the Role:

We’re looking for a creative and detail-oriented Social Media Content Writer to craft engaging, on-brand content for various digital platforms. You will be responsible for writing, editing, and optimizing social media posts that align with our marketing goals and brand tone.

Key Responsibilities:

• Write, edit, and proofread engaging content for social media platforms (Instagram, Facebook, LinkedIn, Twitter, Threads, YouTube, etc.)
• Develop captions, hashtags, and storytelling ideas to increase engagement and reach
• Collaborate with the design and marketing teams to align content with visuals and campaigns
• Research current social media trends, competitors, and audience interests to create relevant content
• Schedule and publish posts using tools like Buffer, Hootsuite, or Meta Business Suite
• Repurpose content for different platforms while maintaining a consistent brand voice
• Brainstorm creative ideas for campaigns, reels, short videos, and stories
• Track content performance and suggest improvements based on analytics

Requirements:

• Bachelor’s degree in English, Journalism, Marketing, Communications, or related field
• Proven experience as a Social Media or Digital Content Writer
• Excellent command of English grammar, style, and tone
• Strong understanding of social media platforms and trends
• Ability to write short, impactful, and visually appealing copy
• Basic understanding of SEO and content marketing principles
• Creative thinker with strong attention to detail
• Ability to work under deadlines and manage multiple projects

Preferred Skills:

• Experience with Canva, Photoshop, or similar tools
• Knowledge of digital marketing and influencer trends
• Video scriptwriting or reel content creation experience
• Basic analytics and reporting skills

Perks & Benefits:

• Flexible working hours
• Collaborative and creative work environment
• Opportunity to grow within the digital marketing team

Job Type: Full-time

Pay: ₹15,000.00 - ₹18,000.00 per month

Work Location: In person