Social Media Executive (Contract Role)

About Chess Gaja

Chess Gaja, founded by Grandmaster Priyadharshan Kannappan, is a global online chess academy with students from 40+ countries. We are on a mission to make quality chess education accessible to everyone, and we are growing fast.

We are looking for a creative, detail-oriented, and chess-knowledgeable Social Media Executive to join us on a 12-month contract basis.

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Role Overview

Position: Social Media Executive (Contract Role)

Contract Duration: 12 months (renewable based on performance)

Salary Range: Rs.18,000 - 20,000 per month (Completion Bonus component will be included)

Work Type: Remote
Working Hours: Monday–Saturday, 9 AM–6 PM IST

Reporting To: Founder & Social Media Lead

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What We Value

• Clarity, consistency, and creativity in execution
• A proactive mindset—you spot gaps and solve them
• Team collaboration—you work across designers, and leadership
• Strategic thinking in social media and chess content
• A growth mindset and openness to feedback

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Problem Statement

Chess Gaja has a goldmine of world-class chess content—but our social presence doesn’t reflect it. We need a strategist who can turn this into engaging, shareable, and growth-driven content.

We need someone who can:

• Create high-quality social content (posts, thumbnails, reels, shorts, videos)
• Collaborate with designers, and the founder to bring ideas to life
• Understand chess content—know what makes chess content relatable, educational, and shareable
• Track metrics and refine what works

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Key Responsibilities

• Creative: design thumbnails, edit reels, write captions, collaborate with designers
• Analytical: schedule content, track KPIs, run experiments, document results
• Plan, schedule, and publish content across all major platforms (Instagram, YouTube, LinkedIn, Facebook, Reddit,Twitter)
• Design engaging thumbnails, banners, carousels, and post creatives using Canva, Photoshop, Illustrator
• Edit short-form videos (Reels, Shorts, TikToks) using provided tools or AI-assisted editors
• Collaborate with chess coaches to understand lessons and translate them into social content
• Work with graphic designers to ensure visual consistency and quality
• Write captions, post descriptions, and CTAs aligned with our brand voice
• Track and report weekly/monthly KPIs: reach, engagement, follower growth, click-through rates
• Stay updated on social media trends, algorithm changes, and chess community conversations
• Suggest new content formats, experiments, and campaigns
• Maintain content documentation, assets, and backups

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Qualifications & Requirements

Must Have:

• 2+ years of experience in social media management, content creation, or digital marketing
• Minimum Chess.com rating of 1000—so you can speak the language of chess learners.
• Proficiency with Canva, and video editing tools (CapCut, InShot, or similar)
• Familiarity with Instagram, YouTube, Facebook, LinkedIn, and Twitter publishing tools
• Strong organizational skills—ability to manage content calendars and meet deadlines
• Excellent written communication in English
• Comfortable with Google Workspace, Trello, or similar collaboration tools

Nice to Have:

• Experience creating chess or educational content
• Basic knowledge of SEO and YouTube optimization
• Familiarity with AI tools for design and video editing (ChatGPT, Adobe Firefly, Gemini)
• Understanding of social media analytics
• Experience with community building (Discord, Reddit, or online forums)

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Tools & Data You'll Work With

• Social Platforms: Instagram, YouTube, Facebook, LinkedIn, Twitter
• Design: Canva, Photoshop, Illustrator
• Video Editing: CapCut, InShot, DaVinci Resolve, or similar
• Collaboration: Google Sheets, Trello, Slack
• Analytics: Native platform insights (Instagram Insights, YouTube Studio, etc.)

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How to Apply

To apply, you must submit:

1. A short solution document (1-2 pages) addressing:

• A recent social media campaign you executed—what worked and what didn't?
• How would you grow Chess Gaja's Instagram following by 50% in 6 months?
• Share one creative idea for a viral chess reel or short

2. Links to 2-3 pieces of social content you've created (screenshots or portfolio links)

Applications without the solution document will not be considered.

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Join Us

At Chess Gaja, your work won’t just grow numbers—it will inspire thousands of chess learners worldwide. If that excites you, we’d love to hear from you.

If you love chess, social media, and mission-driven work—and you're ready to help us build a global chess community—we'd love to hear from you.

This is a contract role with the potential for long-term growth based on performance. You'll work directly with the founder and have real ownership of our digital presence.

Let's grow together!

Job Types: Full-time, Permanent

Pay: ₹18,000.00 - ₹20,000.00 per month

Benefits:

• Paid sick time
• Work from home

Application Question(s):

• Can you bring your own device? (Laptop and Mobile Phone)
• Do you have or have the ability to get Internet connection with an upload and download speed above 50Mbps?
• Which tools do you have experience using (Ex. Capcut,Canva,PhotoShop etc)
• Links to 2-3 pieces of social content you've created (screenshots or portfolio links)

Please attach a Google Drive link with view access here

• A short solution document (1-2 pages) addressing:

- A recent social media campaign you executed—what worked and what didn't?
- How would you grow Chess Gaja's Instagram following by 50% in 6 months?
- Share one creative idea for a viral chess reel or short

Please attach a Google Drive link with view access here

Education:

• Bachelor's (Required)

Work Location: Remote