Social Media Executive (female)

Job Overview:

The Social Media Executive will be responsible for creating, managing, and analyzing content across various social media platforms. The ideal candidate will have a deep understanding of social media trends, excellent communication skills, and a strategic mindset to enhance our brand's online presence.

Key Responsibilities:

• Content Creation and Management:
• Develop, curate, and schedule engaging content for all social media platforms (e.g., Facebook, Twitter, Instagram, LinkedIn, TikTok).
• Collaborate with the design team to create visually appealing graphics, videos, and other multimedia content.
• Write compelling copy that aligns with the brand's voice and message.
• Community Engagement:
• Monitor and respond to comments, messages, and mentions in a timely and professional manner.
• Foster relationships with followers, influencers, and other key stakeholders.
• Encourage user-generated content and manage online communities.
• Strategy and Planning:
• Assist in developing and implementing social media strategies to increase brand awareness and engagement.
• Stay updated with the latest social media trends, tools, and best practices.
• Identify and leverage new social media opportunities.
• Analytics and Reporting:
• Track and analyze social media metrics to measure the effectiveness of campaigns.
• Prepare regular reports on social media performance, including insights and recommendations for improvement.
• Use data to optimize content and strategy.
• Collaboration:
• Work closely with the marketing, PR, and product teams to ensure cohesive messaging and branding.
• Coordinate social media campaigns with broader marketing efforts.

Requirements:

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven experience as a Social Media Executive or similar role.
• Excellent knowledge of social media platforms and their best practices.
• Strong writing, editing, and communication skills.
• Creative thinking and problem-solving abilities.
• Ability to work independently and as part of a team.
• Proficiency in social media management tools (e.g., Hootsuite, Buffer).
• Basic knowledge of graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus.
• Analytical skills to interpret social media metrics and insights.

Benefits:

• Competitive salary and benefits package.
• Opportunity for career growth and development.
• Friendly and inclusive work environment.

Job Type: Full-time

Application Question(s):

• Are you from Karachi and available for an on-site office based job?

Education:

• High School (Required)

Experience:

• Social Media Management: 1 year (Required)