Social Media Executive - Freelance

Role Overview

We are seeking a Social Media Executive to join our team at MullenLowe MENA, dedicated to a flagship Entertainment & Leisure / Tourism & Experiences client .

This is a purely social media-led role that requires being on-ground to plan, capture, and publish engaging content in real-time. The ideal candidate is highly organized, bilingual (English and Arabic), flexible with timings, and thrives in a fast-paced, client-facing environment.

Key Responsibilities

Content Calendar & Planning

• Develop and manage monthly and campaign social media calendars in collaboration with the content team.
• Take data-driven insights and learnings from previous month’s performance to shape stronger, more engaging content for upcoming calendars.
• Get content calendars approved by the client and ensure timely execution.
• Pre-plan production requirements with on-ground creators (photographers/videographers).

On-Ground Social Coverage

• Capture real-time content (stories, posts, reels) exclusively using a mobile phone while on-site.
• Supervise and assist content creators during events and activations, ensuring all key moments are covered.
• Provide caption support in English and Arabic , ensuring engaging and culturally relevant communication.

Publishing & Community Coordination

• Work with the Community Management team to ensure correct scheduling, tagging, and posting.
• Develop FAQs for upcoming campaigns/events with the Community Management team, share with the client for approval, and ensure FAQs are ready for use in managing queries.
• Act as the bridge between the client and Community Management team , seeking responses from the client for specific queries and relaying them back for accurate replies.
• Monitor live posts and ensure client approvals are followed through seamlessly.

Reporting & Performance

• Gather daily, weekly, monthly, and campaign reports via the Community Management team.
• Evaluate performance, analyze content effectiveness, and provide insights with recommendations for improvement.

Client & Internal Collaboration

• Serve as the on-ground liaison with the client for all social media deliverables.
• Keep track of what needs to be shot, what goes live, and upcoming content priorities.
• Proactively ensure timelines are met and opportunities for engagement are maximized.

Key Skills & Qualifications

✔ 2–4 years of agency social media experience (preferred in entertainment, leisure, or tourism).

✔ Experience in a similar on-ground social media role will be highly beneficial.

✔ Strong knowledge of Meta platforms (Instagram & Facebook), YouTube, and TikTok .

✔ Hands-on experience with native publishing, content approvals, and reporting .

✔ Ability to shoot and edit mobile content with an eye for storytelling.

✔ Highly organized, detail-oriented, and comfortable multi-tasking on-ground .

✔ Strong client servicing and communication skills, able to manage approvals quickly and smoothly.

✔ Fluent in both English and Arabic (mandatory requirement).

✔ Flexible, adaptable, and energized by working on-site at live events.