Social Media & Growth Executive

Social Media & Growth Executive ~ Fashion D2C (Hybrid | Thane)
Job Type: Full-time, Permanent
Experience Required: Minimum 3 years (Fashion / E-commerce / D2C brand mandatory)
Work Model: Remote + 2 days weekly reporting in Thane office

Only candidates based in Mumbai, Navi Mumbai, Thane, or nearby areas should apply.

About Label Aishwaryrika

Label Aishwaryrika is a premium hand-embroidered Chikankari designer brand blending heritage craftsmanship with modern luxury. We are looking for a hands-on marketing professional who understands fashion storytelling, Instagram-first growth, and execution-driven digital marketing.

This is a highly execution-focused role requiring independent ownership across content, campaigns, and digital operations.

Key Responsibilities

• Independently plan and execute seasonal campaigns, product launches, drops, and flash sales aligned with brand storytelling and revenue objectives.

• Create and manage Instagram-first content, including reels, stories, captions, publishing calendar, and daily engagement while maintaining luxury brand tone.

• Produce short-form video content, including Instagram reels and YouTube Shorts, and design marketing creatives using Canva or similar tools for stories, campaigns, and promotions.

• Plan and execute WhatsApp and email marketing campaigns using AI-driven platforms (Wati, Interakt, AiSensy or similar) with measurable performance goals.

• Manage Shopify backend operations, including product uploads, collection merchandising, banner updates, and pricing revisions.

• Independently handle end-to-end influencer collaborations and PR initiatives, including outreach, negotiation, coordination, content approvals, campaign execution, and performance tracking.

• Take full ownership of analytics by tracking engagement, reach, conversions, and campaign ROI, and implementing data-backed improvements without supervision.

• Coordinate directly with production and internal teams to ensure timely campaign execution and seamless launch alignment.

Required Skills & Experience

• Minimum 3+ years experience in fashion, lifestyle, beauty, or D2C brand marketing.

• Hands-on Instagram content management and reel strategy execution.

• Shopify backend experience (product uploads, website updates, pricing).

• Experience using WhatsApp marketing tools (Wati, Interakt, AiSensy, or similar).

• Working knowledge of SEO fundamentals and AI tools for content optimisation (ChatGPT, AI keyword tools, basic on-page SEO), along with digital campaign tracking and analytics.

• Strong creative mindset with passion for storytelling and content creation.

• Ability to work independently and manage execution timelines.

Role Requirements

• Hybrid role: Remote + reporting to the Thane office twice weekly.

• 6-day working week.

• Own laptop required.

Application Requirements (Mandatory)

Please include:

• Links to 2–3 Instagram accounts or campaigns you personally managed.
• One campaign you executed and the measurable outcome.
• Tools used for WhatsApp/email automation.
• Current and expected salary.
• Confirmation that hybrid reporting in Thane and a 6-day work week is acceptable (Yes/No).

Important

Only candidates located in Mumbai, Navi Mumbai, or Thane will be considered.

Job Type: Full-time

Pay: ₹22,000.00 - ₹25,000.00 per month

Benefits:

• Flexible schedule
• Work from home

Work Location: Hybrid remote in Hiranandani Estate, Thane, Maharashtra