Key Responsibilities:
Social Media Content Creation & Management
- Develop and execute content for our social media channels (Instagram, Facebook, Pinterest, etc.) to showcase our jewellery collections.
- Create engaging, visually compelling posts, stories, and reels that resonate with our target audience.
- Work closely with the marketing team to ensure that all content aligns with our brand aesthetic and values.
Campaign Strategy & Execution
- Assist in planning and executing social media campaigns to promote new products, sales, and seasonal collections.
- Help track the performance of social media campaigns, analyzing engagement, and optimizing strategies based on data.
Customer Engagement
- Interact with our online community by responding to comments, messages, and inquiries on all social media platforms.
- Build brand loyalty by creating a positive, interactive experience for followers and customers on social channels.
Product Promotion & Brand Awareness
- Promote key products through storytelling, highlighting their features, benefits, and unique selling points.
- Generate excitement and awareness about new jewellery releases, limited-time collections, and promotions.
Collaborations & Influencer Outreach
- Assist in identifying potential influencers and brand ambassadors for collaborations and product promotion.
- Support outreach and partnerships to increase brand visibility and reach through social media influencers.
Market Research & Trend Monitoring
- Stay up-to-date on the latest trends in social media, digital marketing, and jewellery to ensure content is fresh and relevant.
- Research competitor activity and trends to refine and improve our social media strategy.
Reporting & Analytics
- Monitor social media analytics to measure campaign success, track engagement, and provide insights to improve future campaigns.
- Prepare weekly reports on social media performance, trends, and key metrics.
Skills & Qualifications:
- Passion for social media marketing and the jewellery industry.
- Strong knowledge of social media platforms (Instagram, Facebook, Pinterest, etc.) and their marketing potential.
- Creative flair with a keen eye for design, photography, and visual aesthetics.
- Excellent communication skills and attention to detail.
- Ability to work independently and collaborate with a team.
- Previous experience or strong interest in digital marketing or social media management is a plus.
Why Join Us?
- Gain hands-on experience in social media marketing for a growing jewellery brand.
- Opportunity to work closely with a passionate team and make a real impact.
- Exposure to creative campaigns and influencer collaborations.
- Learn about the fast-paced world of fashion and jewellery marketing.
Work Location: Hybrid / Remote
Job Types: Part-time, Fresher, Internship, Contractual / Temporary, Freelance
Contract length: 1-3 months
Pay: ₹1,000.00 - ₹2,000.00 per month
Benefits:
Work Location: In person