Social Media Manager

Social Media & Growth Specialist - enviro group, enviroclean and envirowrap (Dubai)

Reports to: Managing Director / Marketing Lead

Location: Dubai, UAE

Type: Full-time, on-site (with field content creation when needed)

Mission

Grow Enviroclean’s digital presence and lead generation across all social platforms Instagram, Facebook, LinkedIn, and TikTok through strategic content, targeted ads, and continuous ROI optimization.

Core Responsibilities

1. Content Creation & Growth

• Develop monthly content calendars (photos, reels, carousels, story sequences).
• Plan, shoot, and edit short-form videos — before/after AC cleaning, team action clips, “did-you-know” educational reels.
• Design branded posts using Canva or Adobe tools, maintaining Enviroclean’s green/black/white visual identity.
• Increase followers organically and through strategic collaborations.

2. Paid Ads & ROI Control

• Set up and manage Meta (Facebook + Instagram) Ads, and LinkedIn Ads for corporate outreach.
• Define targeting: high-income Dubai & Abu Dhabi communities, homeowners, facility managers, real-estate companies.
• Track daily ad spend, conversions, and Cost per Lead (CPL) — aim under AED 60/lead.
• Test creatives and audiences; pause underperforming ads fast.
• Produce weekly reports with key insights (reach, engagement, CPL, conversion).

3. Brand Presence & Community Management

• Respond to DMs, WhatsApp, and comments within 1 hour during work hours.
• Engage with Dubai community pages, property groups, and influencer collabs.
• Keep tone professional but approachable — “British-managed quality with Dubai energy.”

4. Strategy & Coordination

• Plan quarterly growth goals (followers, leads, cost per lead).
• Work alongside management to align campaigns with seasonal demand (April–Sept peak AC season).
• Liaise with photographers, video editors, and internal technicians for authentic content.

Requirements

• 2–4 years experience in social media management + ad management (preferably in UAE service industries).
• Deep knowledge of Meta Business Suite, Ads Manager, LinkedIn Campaign Manager, and Google Analytics.
• Excellent English copywriting and communication skills.
• Video editing skills (CapCut / Premiere / Canva Pro).
• Strong understanding of performance metrics (CTR, CPL, ROI).
• Creative mindset + data-driven discipline.

Job Type: Full-time

Pay: AED5,000.00 - AED10,000.00 per month