Social Media Manager

Organisation: Legends Academy Pakistan

Position: Social Media Manager / Content Executive

Job Type: Permanent

Working Hours: Full-Time

Location: DHA Phase V, Lahore, Pakistan

Salary: PKR 80,000 – 95,000 per month

Contract Type: Full-Time (Permanent)

Start Date: Immediate

About Us

Have you dreamed of football truly flourishing in Pakistan?

Of seeing the sport you love being rolled out across the children of Pakistan — in a safe, professional, and structured manner, with best-in-class coaching and pedagogy?

Of working in a purposeful organisation that’s growing year on year, expanding city by city, and setting new standards for how sport is delivered?

Do you want to work alongside international experts from the UAE, Europe, and the US — right here in Pakistan — to make that happen?

Then join Legends Academy Pakistan , the country’s leading and fastest-growing football academy, as we build the systems, structure, and opportunities that are transforming grassroots football.

We’re seeking a Social Media Manager / Content Executive who loves football and has a natural eye for capturing emotion, humour, and human stories .

You’ll be the on-ground creative driving our social media presence — filming at sessions, posting stories, managing our online community, running Meta Ads, and keeping Legends’ pages energetic and authentic.

You’ll work closely with (Head of Marketing) to plan campaigns and manage digital platforms, including Instagram, TikTok, Facebook, YouTube, and LinkedIn .

• Capture engaging, emotional, and high-energy content from training sessions, matches, and events.
• Post live stories and reels that highlight the passion and culture of Legends.
• Coordinate with coaches and players to film without disrupting sessions.

• Manage daily activity across Instagram, TikTok, Facebook, YouTube, and LinkedIn .
• Write creative captions and upload posts that reflect Legends’ tone and personality.
• Reply to comments, DMs, and story messages to foster engagement.
• Track key metrics (reach, engagement, growth) and share weekly summaries.

• Plan and execute campaigns for term launches, leagues, and tours.
• Monitor ad performance (CTR, reach, conversions) and adjust for best ROI.
• Propose creative campaign ideas in line with youth trends and football culture.

• Edit short videos using Canva, CapCut, or InShot .
• Maintain an organised content library and weekly posting calendar.
• Ensure visuals and tone align with Legends’ brand identity.
• Report weekly on best-performing posts and insights.

• Bachelor’s degree in Media, Marketing, or Communications .
• 1–3 years of experience managing social media for a brand.
• Proficient in Meta Business Suite / Ads Manager .
• Skilled in Canva, CapCut, or InShot for short-form edits.
• Strong grasp of Instagram Reels, TikTok trends, and youth-focused storytelling .
• Excellent written English and communication skills.
• Passion for football, content creation, and digital storytelling .
• Willingness to work evenings/weekends for matchday coverage.