Social Media Manager

WHO WE ARE

Example is an earned-led culture agency. We create and amplify the world’s most talked-about brands, destinations and experiences. In a world overloaded with noise, brands don’t win by chasing attention - they earn it.

From global consumer brands to world-class hospitality, landmark hotels to entertainment, we bring brands to life through talkability-first ideas, story-driven spaces and culturally charged experiences that drive influence and demand.

After a decade of shaping culture in Australia, Example is officially launching in the Middle East  with Dubai as our regional hub. We’re building a founding team of thinkers, storytellers and cultural operators who want to help write the next chapter of one of the region’s most exciting markets.

ABOUT THE ROLE 

Example ME is seeking a Social Media Manager - a culturally tuned-in, platform-native social expert who knows how to build brands people follow, share and talk about.

You understand social instinctively. You know how to translate brand stories into content that performs, spot shifts in platform culture, move quickly on trends, and curate feeds that feel distinctive and intentional. You’re as comfortable developing a content strategy as you are on set capturing UGC-style moments, briefing creators, or shaping a real-time social response.

As part of Example’s founding Dubai team, you’ll work across luxury hospitality, destinations, F&B, lifestyle and entertainment — bringing the region’s most exciting brands to life on platforms where culture is made.

RESPONSIBILITIES 

SOCIAL STRATEGY & CONTENT

• Develop social media strategies rooted in cultural insight, platform behaviour and brand objectives across UAE and GCC clients.
• Build monthly social calendars across Instagram, TikTok and emerging platforms - ensuring content ladders to a clear, cohesive narrative.
• Lead content production from concept to publish: briefing creative, directing shoots, capturing UGC-style content, and producing high-performing social-first assets.
• Identify and respond to real-time cultural moments, trends and formats that create relevance and talkability.
• Guide tone of voice, visual identity and platform guardrails to ensure consistency and brand distinction.
• Analyse performance weekly and monthly — translating insights into optimisation and future content opportunities.

CREATORS & INFLUENCERS

• Build and manage a network of creators and influencers aligned to brand aesthetic, values and cultural relevance.
• Lead creative briefing, content direction and approvals for creator-led output.
• Support influencer experiences, on-ground capture and earned-first moments that drive reach, cultural credibility and momentum.
• Partner with PR and social leads to ensure creators amplify the story in a cohesive, high-impact way.

CLIENT PARTNERSHIP

• Act as a day-to-day social lead for clients
• Attend WIPs, shoots and campaign meetings, confidently presenting ideas, performance and content rationale.
• Manage timelines, workflows and content delivery with pace, clarity and precision.
• Identify opportunities to elevate social output, deepen impact and expand remit within existing accounts.

AGENCY BUILDING

• Help define Example ME’s social standards, processes and ways of working for the region.
• Contribute to the shaping of an integrated earned-first social offering within the Middle East.
• Support onboarding, mentoring and future team expansion as Example ME grows.
• Uphold the cultural footprint and creative reputation of Example through excellence in every deliverable.

WHAT YOU’LL BRING 

• 6+ years experience managing social media for high-profile brands or agency clients.
• Proven ability to create and manage content that performs across Instagram and TikTok.
• Strong understanding of platform culture, trends, audio, formats and social storytelling.
• Confidence in analytics and performance reporting.
• An aesthetic eye for visual curation and a sharp instinct for copy and tone.
• Calm, organised, proactive - able to work at pace while maintaining quality.
• A love of culture, hospitality, lifestyle, design, travel and experiences people talk about.
• Ambition to join a founding team, build something new and grow into a larger role as the ME office scales.

WHY THIS ROLE MATTERS 

This is not a typical social role. It’s a chance to:

• Join Example at a pivotal moment of international expansion
• Build the Dubai office alongside senior leadership.
• Shape the social presence of some of the region’s most exciting brands and hotels.
• Bring an earned-first approach to platforms where cultural relevance is built daily.
• Grow into a leadership position as the Middle East team expands rapidly.

If you want to build, stretch, create and leave your mark - this is the moment.