Social Media Manager

About Kaarwan
Kaarwan is India’s leading EdTech platform for Architecture, Construction, and BIM professionals. We offer practical, job-oriented upskilling courses and have built a trusted community of 3,00,000+ learners. We’re now expanding our digital footprint and looking for a platform-specialized Social Media Manager to elevate our presence across LinkedIn, Meta (Instagram + Facebook), and Pinterest.

Role Overview
The Social Media Manager will own, strategize, and execute content and campaigns across three major platforms. This role requires a deep understanding of algorithms, content performance, architectural audiences, and communication funnels for course enrollments.

Platform-Specific Responsibilities
1. LinkedIn

• Develop LinkedIn-first content strategy.
• Create thought leadership posts, carousels, documents, and videos.
• Grow company page & founders’ profiles.
• Execute lead-gen campaigns and track analytics.

2. Meta: Instagram + Facebook

• Plan reels, carousels, and stories optimized for engagement.
• Produce high-quality scripts and content series.
• Manage community, inbox, comments, and highlight structure.
• Collaborate with the performance team for ad creatives & A/B testing.

3. Pinterest

• Build boards for architecture, BIM workflows, and design inspiration.
• Create 100–120 keyword-optimized pins monthly.
• Convert existing content into Pinterest-first formats.
• Track impressions, saves, clicks, and SEO performance.

Cross-Platform Responsibilities

• Create a unified 30-day content calendar.
• Coordinate with design, sales, academic, and ads teams.
• Present weekly analytics with insights and recommendations.

Required Skills & Experience

• 1–2 years of experience in social media management.
• Strong command over LinkedIn, Instagram, Facebook & Pinterest algorithms.
• Excellent copywriting and storytelling skills.
• Basic knowledge of Canva, Figma, or editing tools.
• Ability to simplify BIM/Architecture topics for social media.

What You’ll Gain

• Access to all Kaarwan courses for upskilling.
• Opportunity to scale India’s leading AEC EdTech brand.
• Creative freedom and high-growth environment.
• Competitive salary + performance bonuses.

Job Type: Full-time

Pay: ₹25,000.00 - ₹40,000.00 per month

Benefits:

• Health insurance
• Provident Fund

Work Location: In person