Social Media Manager

Overview

We are seeking a highly skilled and proactive Social Media Manager to manage the online presence and performance of the following brands:

• Nithya Amirtham
• Eternal
• Nithyam Catering
• Thuritham

The ideal candidate will oversee end-to-end social media management, content creation, advertising, analytics, SEO, and strategic brand storytelling across platforms.

Key Responsibilities

1. Social Page Management

• Profile setup & optimization (bio, handle consistency, CTAs, highlights)
• Monthly content calendar & post scheduling
• Community engagement (comments, DMs, reviews)
• Maintain brand tonality, aesthetic, and cross-page harmony
• Customer sentiment tracking (what’s working, what’s not)

2. Platform Management

• Facebook
• Instagram
• YouTube
• Google My Business (reviews, photos, Q&A, posts)
• LinkedIn

3. Promotions & Advertising

• Meta Ads (Facebook + Instagram)
• Google Ads (Search, Display, YouTube)
• Retargeting & remarketing (via Meta Pixel + GTM)
• Campaign ROI tracking and reporting
• WhatsApp Broadcast / Quick Campaigns
• Seasonal & festival campaign bursts

4. Social Media Strategy

• Brand storytelling framework per sub-brand (tone, personality, audience)
• Monthly content pillars (heritage, celebration, catering, coffee, lifestyle)
• Influencer collaborations & brand advocates
• Trend-based reels & topical campaigns
• Seasonal calendar (festivals, store events, launches)

5. Content Management

• Photo, video & reel production (shoot planning + post-production)
• Caption writing aligned with tone & brand emotion
• Hashtag strategy, discoverability, and reach tracking
• Content reuse strategy (YT Shorts, stories, highlights, reels, etc.)
• Cross-collaboration with in-store events / product launches

6. Ad Optimization

• A/B testing: creatives, targeting, copy
• Conversion rate optimization (CTR, CPC, CPA metrics)
• Funnel creation (awareness → engagement → lead → sale)
• Monthly campaign review with actionable insights

7. SEO Strategy

• Keyword research (core + long-tail + local intent)
• On-page SEO (meta tags, headings, site speed, content updates)
• Local SEO: GMB ranking, regional backlinks, review management
• Geo-targeting: Chennai, Bengaluru, Coimbatore, etc.
• Blogging strategy for long-term traffic growth

8. Analytics & Reporting

• Monthly performance dashboard (across all brands)
• Social media metrics (reach, engagement, conversion)
• Google Analytics / GMB insights
• Campaign ROI & trend analysis
• Recommendations & learnings for next month

9. Competitor Analysis

• Regular competitor monitoring across platforms

Actionable insights to improve brand share, visibility, and engagement

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹30,000.00 per month

Benefits:

• Food provided
• Health insurance
• Life insurance
• Provident Fund

Work Location: In person