Social Media Manager

Job Title: Digital Marketing Executive & Lead Generation Specialist

Location: Landran, Mohali

Vacancies: 1

Experience: 2+ Years

Qualification: Bachelor’s Degree

Employment Type: Full Time

Working Days & Hours: Monday To Friday

Industry: IT Services

Team Size: 8

Interview Process: 2 Round

About the Role

We are hiring a proactive and result-oriented Digital Marketing Executive & Lead Generation Specialist to manage paid campaigns, drive consistent leads, and execute organic digital growth strategies.

The ideal candidate must have hands-on experience with Meta Ads, LinkedIn Ads, Google Ads, social media management, and lead generation tools. Strong knowledge of sales funnels, retargeting, audience segmentation, and ROAS optimization is a must.

Key ResponsibilitiesPaid Advertising & Performance Marketing

• Plan, create, manage, and optimize paid campaigns on Meta, LinkedIn, and Google Ads.
• Maintain consistent ROAS and continuously optimize ad performance.
• Create campaign strategies for audience targeting, retargeting, and funnel optimization.

Lead Generation

• Achieve daily, weekly, and monthly lead generation targets.
• Generate leads through organic channels: LinkedIn Sales Navigator, Google Maps, social media outreach, and community groups.
• Execute funnel-based strategies to acquire qualified leads.

Social Media Management

• Manage and oversee all major platforms: Facebook, Instagram, LinkedIn, Twitter, YouTube, etc.
• Plan, schedule, and monitor content using social media management tools.
• Track engagement, reach, and conversions to improve performance.

Reporting & Optimization

• Prepare weekly and monthly reports for campaigns, leads, and ROI.
• Monitor analytics, identify opportunities, and recommend improvements.

Required Skills & Qualifications

• 2+ years of hands-on experience in digital marketing & lead generation.
• Strong expertise in Meta Ads, Google Ads, LinkedIn Ads.
• Knowledge of sales funnels, retargeting, audience segmentation, and performance tracking.
• Familiarity with industry tools like:
• Meta Business Suite
• Google Analytics
• Google Tag Manager
• LinkedIn Sales Navigator
• Social Media Management Tools
• Excellent communication, analytical thinking, and result-driven mindset.

Perks & Benefits

• Performance-based bonuses for achieving and exceeding ROAS & lead targets.
• Fast career growth in a rapidly expanding digital marketing team.
• Opportunity to work with diverse industries and advanced marketing tools.

Job Type: Full-time

Pay: ₹20,000.00 - ₹30,000.00 per month

Benefits:

• Leave encashment
• Paid sick time
• Paid time off

Work Location: In person