Social Media Manager

About the Role

We are looking for a proactive and creative Social Media Manager who can handle our presence across Instagram, Facebook, LinkedIn, X (Twitter), YouTube, and Telegram.
The ideal candidate should understand hooks, viral content psychology, short-form trends, and be able to convert everyday moments—especially from podcasts—into high-performing reels and shorts.

You’ll create engaging content, plan monthly calendars, identify viral opportunities, and ensure consistent brand growth across all platforms.

Key ResponsibilitiesContent Strategy & Ideation

• Develop and execute a social media strategy tailored for trading, stock market, and crypto audiences.
• Create engaging, innovative, and trend-driven content ideas across all platforms.
• Identify viral reel/short moments from podcasts, long-form videos, and live streams.
• Research market trends and create content that resonates with traders and investors.
• Build a monthly content calendar for all platforms.

Content Management

• Post content across Facebook, Instagram, LinkedIn, X, YouTube, and Telegram consistently.
• Collaborate with the creative and video editing team to execute ideas.
• Write compelling captions, hooks, headlines, and micro-copy that drives engagement.
• Repurpose long-form content into multiple short-form pieces.

Community Building & Engagement

• Manage comments, DMs, and audience interactions across platforms.
• Grow and nurture trading/crypto communities, especially on Telegram.
• Monitor analytics and optimize content for reach, retention, and ROI.

Trend Spotting

• Keep track of trending reels, hooks, formats, memes, and market-related narratives.
• Rapidly implement new ideas and formats to stay ahead of competitors.
• Observe user behaviour and performance metrics to improve future content.

Requirements

• Proven experience managing social media for creators, brands, or companies (finance niche preferred).

Preferred Skills

• Experience with scheduling tools like Notion, Asana, Buffer, or Meta Suite.
• Basic copywriting and storytelling ability.
• Knowledge of YouTube SEO, thumbnail psychology, and retention strategies.
• Ability to craft telegram posts, trading updates, and quick bite-sized insights.

What We Offer

• Opportunity to work with a fast-growing finance creator brand.
• Creative freedom to experiment with formats and ideas.
• Growth-focused environment with massive scaling potential.
• Exposure to trading, crypto, and finance ecosystems.
• Deep understanding of hooks, viewer retention, and viral content mechanics.
• Fast learner with strong observational skills and street-smart creativity.
• Knowledge of stock market, trading, finance, and crypto trends (must).
• Ability to think in reel/short formats and break down long conversations into high-performing clips.
• Strong command over English and Hindi communication.
• Ability to work with editors, designers, and production teams.
• Good understanding of platform analytics and optimization.

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹35,000.00 per month

Application Question(s):

• Please share your work portfolio/cv
• Send 3 posts (Reels/Shorts/Tweets) from your past work that performed above average — and share the analytics screenshots.
• Pick one recent post from ANY creator in the trading/crypto niche. Tell me why it went viral — break down the hook, pacing, retention triggers, and psychology.
• What is something about yourself that you’re actively trying to improve?

Work Location: In person