Social Media Manager

About LocalMovers.com

LocalMovers.com is the premier platform connecting customers with trusted, licensed moving companies across the globe. We simplify the moving process by helping people find reliable movers tailored to their specific needs, whether they're moving locally, nationally, or internationally. Our mission is to transform the stressful experience of moving into a smooth, efficient process through technology and exceptional service.

The Opportunity

We're seeking a creative and strategic Social Media Specialist to join our dynamic marketing team. This fully remote position offers the opportunity to shape our brand voice across all social media channels while building meaningful connections with our community of movers and customers. You'll play a crucial role in growing our online presence and establishing LocalMovers.com as the go-to resource in the moving industry.

Key ResponsibilitiesContent Strategy & Creation

• Develop and execute comprehensive social media strategies across all major platforms (Facebook, Instagram, LinkedIn, TikTok, YouTube, Twitter)
• Create engaging, on-brand content including graphics, videos, carousels, and written posts
• Produce moving tips, industry insights, customer success stories, and educational content
• Maintain a consistent content calendar with 15-20 posts per week across all platforms

Community Management

• Monitor and respond to comments, messages, and mentions across all social channels within 2-4 hours during business hours
• Engage proactively with our community, industry partners, and potential customers
• Manage online reputation by addressing customer feedback professionally
• Foster relationships with moving companies in our network

Analytics & Growth

• Track and analyze social media performance using native analytics and third-party tools
• Prepare monthly reports on engagement, reach, follower growth, and conversion metrics
• Identify trends and optimize content strategy based on data insights
• A/B test different content types, posting times, and engagement strategies

Paid Social Advertising

• Plan, create, and manage paid social media campaigns
• Optimize ad spend across platforms to maximize ROI and lead generation
• Collaborate with the marketing team on campaign objectives and targeting strategies

Brand Collaboration

• Partner with moving industry influencers and satisfied customers for user-generated content
• Coordinate with partner moving companies for co-marketing opportunities
• Maintain brand consistency across all communications and visual content

Required QualificationsExperience & Skills

• 3+ years of hands-on social media marketing experience, preferably in B2B or service industries
• Proven track record of growing social media accounts and driving engagement
• Proficiency with social media management tools (Hootsuite, Buffer, Sprout Social, or similar)
• Experience with paid social advertising (Facebook Ads Manager, LinkedIn Campaign Manager)
• Strong analytical skills with experience in social media analytics platforms

Technical Competencies

• Advanced knowledge of all major social media platforms and their best practices
• Basic graphic design skills using Canva, Adobe Creative Suite, or similar tools
• Video editing capabilities for short-form content (Instagram Reels, TikTok, YouTube Shorts)
• Understanding of SEO principles and how they apply to social media
• Familiarity with CRM systems and lead tracking

Communication & Creativity

• Excellent written English communication skills (additional European languages are a plus)
• Strong visual storytelling abilities
• Ability to adapt brand voice for different platforms and audiences
• Creative problem-solving skills and ability to think outside the box

Preferred Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, or related field
• Experience in the moving, logistics, or home services industry
• Knowledge of B2B marketing strategies and customer acquisition
• Experience with email marketing platforms and marketing automation
• Understanding of seasonal business cycles and peak moving periods
• Google Analytics and Google Ads certification

What We OfferCompensation & Benefits

• €25 per hour (approximately €52,000 annually for full-time)
• Performance-based bonuses tied to social media KPIs
• Flexible working hours within European time zones
• Professional development budget for courses and certifications

Remote Work Perks

• Fully remote position with flexible schedule
• Modern laptop and home office setup allowance
• High-speed internet reimbursement
• Annual company retreats (when possible)

Growth Opportunities

• Direct collaboration with company leadership
• Opportunity to build and lead a social media team as we grow
• Cross-functional projects with sales, customer success, and product teams
• Clear career progression path within our expanding marketing department

Application Process

We're looking for someone who can start immediately and is excited about building something meaningful in the moving industry.

To Apply, Please Include:

• Cover Letter - Tell us why you're passionate about social media and what excites you about LocalMovers.com
• Resume/CV - Highlighting your social media experience and achievements
• Portfolio - Links to social media accounts you've managed or campaigns you've created
• Creative Challenge - Create a sample social media post for LocalMovers.com (any format/platform)

Ready to Join Our Team?

Send your application to: hi@localmovers.com
Subject Line: "Social Media Specialist Application - [Your Name]"

LocalMovers.com is an equal opportunity employer committed to diversity and inclusion. We welcome applications from all qualified candidates regardless of race, gender, age, religion, sexual orientation, or disability status.

Application Deadline: Rolling basis - we'll review applications as they come in and may close the position once we find the right candidate.

Questions about this role? Email us at hi@localmovers.com

Job Types: Full-time, Contract

Pay: From $35.00 per hour

Work Location: Remote