Social Media Manager

Job Title: Social Media ManagerJob Summary

We are looking for a creative and data-driven Social Media Manager to manage our online presence across social media platforms. The role involves creating content, engaging with audiences, analyzing performance, and growing brand awareness.

Key Responsibilities

• Develop and implement social media strategies aligned with business goals
• Create, schedule, and publish content (text, images, videos, reels, stories)
• Manage platforms such as Instagram, Facebook, X (Twitter), LinkedIn, TikTok, and YouTube
• Monitor comments, messages, and mentions; engage with the community
• Track analytics and prepare performance reports
• Stay updated on social media trends, tools, and best practices
• Collaborate with marketing, design, and content teams
• Run and optimize paid social media campaigns (if required)
• Manage influencer collaborations and brand partnerships

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Communications, or related field (preferred)
• Proven experience as a Social Media Manager or similar role
• Strong content creation and copywriting skills
• Knowledge of social media algorithms and trends
• Experience with tools like Hootsuite, Buffer, Meta Business Suite, or Sprout Social
• Basic understanding of graphic design and video editing tools (Canva, Adobe, CapCut, etc.)
• Strong analytical and communication skills

Preferred Skills

• Experience with paid ads and performance marketing
• Influencer marketing experience
• SEO and content marketing knowledge
• Crisis management and brand reputation handling

KPIs / Performance Metrics

• Follower growth
• Engagement rate
• Reach & impressions
• Conversion and lead generation
• ROI on paid campaigns

Work Type

• Full-time / Part-time

Job Type: Full-time

Work Location: In person