Social Media Manager

We are looking for a creative and detail-oriented Social Media Manager with strong experience in Adobe Photoshop to oversee our brand's online presence and drive engagement across all social media platforms.

Key Responsibilities:

• Develop, plan, and execute social media strategies across Instagram, TikTok, Facebook, YouTube, and other relevant platforms.
• Create visually appealing content, including static posts, stories, reels, and ads - strong Photoshop editing and design skills are a must.
• Manage the content calendar and ensure timely posting aligned with brand guidelines.
• Collaborate with designers, photographers, and influencers to produce high-quality content.
• Monitor trends, competitor activities, and platform updates to optimize performance.
• Engage with the online community: reply to comments, messages, and manage creator/influencer communication.
• Track analytics and prepare weekly/monthly performance reports.
• Assist in campaign planning, product launches, and brand initiatives.

Skills Requirements:

• Proven experience as a Social Media Manager (preferably in beauty, fragrance, or lifestyle brands).
• Advanced skills in Adobe Photoshop - ability to retouch, design creatives, and optimize visuals for social media.
• Knowledge of video editing tools (CapCut, Premiere Pro, or similar) is a plus.
• Strong understanding of social media trends, algorithms, and best practices.
• Excellent communication, creativity, and time-management skills.
• Ability to work independently and handle multiple projects simultaneously.

Preferred:

• Experience working with influencers/content creators.
• Basic photography skills or familiarity with product shoots.
• Understanding of paid ads is a plus.