Social Media Manager

Senior Social Media & Video Content Lead (Full-Time)

Vela Ranks - DC, Maryland & Northern Virginia (DMV)
Full-Time · $1,000–$1,500/month + performance bonuses

About Vela Ranks

Vela Ranks is a digital growth studio based in the DC, Maryland, and Northern Virginia area. We specialize in Web Design, Development, SEO, and Media Production for local DMV brands that take their business seriously.

We don’t post for volume.
We build digital foundations that last.

Our clients are respected local brands across food, hospitality, services, fitness, healthcare, tech and other professional industries.

Select Clients Include:

Food & Hospitality
Jerk At Nite (500k+ followers), Grill Kabob, DMV Eats, DMV Taqueria, Marley’s Bar & Grill

Service & Specialized Brands
NOVA Demo Experts, Junk-Disappear, Dronify DMV, Karaoke DMV

Gym & Sports
Repfit Gym, Reston Triathlon

Professional Services
Hip Digital (Tysons) and other growth-focused firms

This role exists to ensure Vela Ranks looks as premium, intentional, and credible as the brands we represent.

The Role (Read Carefully)

This is a full-time ownership role, not a posting or scheduling role.

You are not “helping with social.”
You are owning the Vela Ranks brand presence end-to-end.

You will:

• Set the content standard
• Control quality
• Decide what gets published and what doesn’t.

We are looking for someone who:

• Thinks like a Head of Content
• Operates with process and discipline
• Edits at a professional, portfolio-ready level

If you consider yourself “pretty good” at editing then this role is not for you.

What You’ll Own - Content Strategy & Direction

• Study top digital agencies, creative studios, and premium brands
• Build a clear monthly content strategy aligned with Vela Ranks’ positioning

Balance:

• Authority content
• Proof & results
• Brand storytelling
• Select reach content (without trend chasing)

High-Level Content Production

• Film and edit elite short-form video for all social media platforms like Instagram, TikTok, YouTube and LinkedIn
• Edit with intention: pacing, rhythm, sound design, text hierarchy, modern Fonts, etc.
• Design clean, modern visuals that make SEO, web, and strategy feel premium - not boring
• Maintain a cohesive, recognizable visual identity across all platforms

Workflow, Process & Quality Control

• Fully own the content system inside Notion (ideas → scripts → edits → approval → publish)
• Maintain a clean, professional Google Drive structure for all assets
• Nothing goes live without intent, review, and alignment

Publishing & Optimization

• Write sharp, intelligent captions (clear hooks, no fluff, no cringe sales tactics)
• Understand platform behavior and posting strategy
• Maintain consistent, intentional publishing

Brand Presence & Reputation

• Engage with serious founders, agencies, and local DMV brands
• Represent Vela Ranks with professionalism and discretion
• Protect brand perception at all times

This Role Is NOT For

• Influencers or personal brand creators
• Meme-page editors
• Trend chasers
• Anyone who needs constant direction
• Anyone who measures success by posting volume

Requirements (Non-Negotiable)Editing & Production

• Advanced experience with CapCut AND at least one professional editor

(DaVinci Resolve or Adobe Premiere Pro strongly preferred)

• Strong understanding of pacing, sound, visual hierarchy, and storytelling
• Comfortable with Photoshop or equivalent for clean, modern design

Organization & Discipline

• Highly structured and process-driven
• Comfortable operating independently inside Notion and Google Workspace
• Able to manage multiple projects without reminders

Taste & Judgment

• Strong visual taste and restraint
• Understands how premium brands communicate
• Knows when not posting is better than posting

Experience

• Proven experience managing professional brand accounts
• Experience with agencies, studios, or quality-driven brands
• Clear understanding of the difference between creator content and brand content

Why This Role Matters

• You will shape the public face of a growing agency
• You’ll work alongside high-quality DMV brands with strong reputations
• You’ll have real creative control — not micromanagement
• This role is designed to grow into Head of Content as Vela Ranks scales

We care about craft, clarity, and long-term brand value — not noise.

Compensation & Perks

• Base Pay: $1,000–$1,500/month (based on skill and experience)
• Viral Performance Bonuses: Cash rewards for high-performing content (e.g. 75k+ views per video = $50+)

(Grill Kabob, Jerk At Nite, and more)

• Growth Incentives: Referral bonuses for new clients generated through content

Required Application Questions (Auto-Filter)

Applicants must include:

• Portfolio

Links to your best short-form video work
(CapCut, DaVinci Resolve, or Adobe Premiere preferred)

• Process & Organization

Briefly explain how you structure content workflows using Notion or Google Docs

• Brand Thinking

Vela Ranks works with both food/lifestyle brands and professional service companies.
How would you visually and tonally connect these worlds under one agency brand?

How to Apply

Please send:

• Your resume
• A brief cover letter highlighting a successful social media campaign you managed
• 3–5 samples of your best social posts or graphics

We’re excited to see how you’ll help Vela Ranks and our clients stand out in the digital world!

Job Types: Full-time, Part-time

Pay: $15,000.00 - $35,000.00 per year

Benefits:

• Professional development assistance
• Referral program

Experience:

• Social media management: 5 years (Required)

Work Location: Remote