Social Media Manager

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This role is ideal for a creative and strategic Social Media Manager with a passion for wellness and holistic practices. You will be responsible for managing and elevating the online presence of a Dubai-based sound healing practitioner, focusing on Instagram and related platforms. The position requires expertise in content creation, copywriting, and community engagement, with the goal of growing a dedicated audience and increasing engagement for sound healing events and content. The successful candidate will be based in the United Arab Emirates and possess a deep understanding of wellness trends and digital marketing best practices.

Deliverables

• Develop and execute a comprehensive social media strategy tailored to the wellness and sound healing sector
• Create, schedule, and publish engaging content, including Instagram posts, reels, and stories
• Write compelling copy that aligns with the brand's voice and resonates with the target audience
• Design visually appealing graphics and content assets for social media channels
• Manage community interactions, respond to comments and messages, and foster a positive online environment
• Monitor analytics to track growth, engagement, and campaign effectiveness, providing regular performance reports
• Collaborate on the promotion of events, workshops, and new offerings

Requirements

• Proven experience managing social media accounts for wellness, lifestyle, or related sectors
• Strong skills in Instagram management, content design, and short-form video creation (reels)
• Excellent copywriting and communication abilities in English
• Proficiency with design tools such as Canva, Adobe Creative Suite, or similar platforms
• Demonstrated ability to grow and engage online communities
• Analytical mindset with experience using social media analytics tools
• Based in the United Arab Emirates, with knowledge of the local wellness scene
• Highly organized, self-motivated, and able to work independently on a contract basis

About Twine

Twine is a leading freelance marketplace connecting top freelancers, consultants, and contractors with companies needing creative and tech expertise. Trusted by Fortune 500 companies and innovative startups alike, Twine enables companies to scale their teams globally.

Our Mission

Twine's mission is to empower creators and businesses to thrive in an AI-driven, freelance-first world.

Seniority level

Mid-Senior level

Employment type

Contract

Job function

Marketing

Industries

Marketing Services