Social Media Manager

Job Description: Social Media & Content Manager

Location: Merter – Güngören / Istanbul
Job Type: Full-time, On-site

Language: English (Required)

Company Overview

Wholesale Fashion Platform is a leading wholesale fashion hub in Istanbul, hosting 200+ brands and serving international boutique owners worldwide. We operate exclusively in the B2B wholesale fashion market, with a strong focus on bridal, eveningwear, modest, and women’s fashion.

Position Summary

We are looking for a Social Media & Content Manager who is not only strategic, but also hands-on with content creation.

This role requires someone who can:

• Create original content themselves
• Appear in front of the camera when needed
• Understand fashion, visual storytelling, and advertising concepts
• Produce content that can be used across social media, website, and paid ads

This is not a reposting or scheduling-only role.

Key ResponsibilitiesContent Creation (Core Responsibility)

• Create original photo and video content for social media platforms (Instagram, TikTok, Facebook, etc.)
• Appear in front of the camera for reels, stories, presentations, walkthroughs, and announcements when required
• Develop fashion-focused content aligned with wholesale buyers and boutique owners
• Adapt created content for social media, website banners, email campaigns, and paid advertisements

Social Media Strategy & Execution

• Develop and execute a clear social media strategy aligned with IFC’s B2B goals
• Plan monthly and campaign-based content calendars
• Ensure consistent brand tone, messaging, and visual identity

Campaigns & Advertising Awareness

• Create content suitable for paid ads (Meta Ads, promotional videos, banners)
• Understand ad concepts such as hooks, CTAs, formats, and performance-driven creatives
• Work closely with the marketing team to support campaigns and events

Community & Brand Presence

• Monitor and respond to comments, messages, and inquiries professionally
• Represent Company confidently and clearly in public-facing content
• Build trust and engagement with international buyers

Analytics & Optimization

• Track content and social media performance
• Understand what content works and why
• Optimize future content based on insights (reach, engagement, conversions)

Required Qualifications & Skills

Must-have (non-negotiable):

• Proven experience in social media content creation
• Comfortable appearing on camera
• Strong understanding of fashion, styling, and visual storytelling
• Experience creating content used for ads and promotions
• Ability to create content independently (idea → shoot → publish)

Preferred:

• Minimum 2–5 years experience in social media/content roles (fashion industry strongly preferred)
• Experience with Canva, Adobe Photoshop, Illustrator, or similar tools
• Familiarity with Instagram Reels, TikTok trends, and short-form video formats
• Understanding of B2B or wholesale fashion is a strong plus

Who This Role Is NOT For

• ❌ Social media managers who only schedule posts
• ❌ Candidates who do not want to appear on camera
• ❌ Pure community managers with no content creation experience

İş Türü: Tam zamanlı, Yeni mezun

Maaş: 15.000,00TRY - 70.000,00TRY aylık