Social Media Manager

Company: Nestors Global Pvt. Ltd.
Location: Gulberg, Lahore (Onsite)
Job Type: Full-time
Experience Required: 3+ Years
Salary: Competitive, based on experience

About the Role

Nestors Global is seeking a results-driven Social Media Manager to lead and manage our social media presence with a focus on paid campaigns, lead generation, and conversion-based strategies. The ideal candidate will combine strategic thinking with hands-on execution to drive measurable business growth.

This is a high-impact role for someone who is passionate about performance marketing and ROI-driven social media campaigns.

Key Responsibilities

• Develop and implement social media strategies aligned with business goals and growth objectives.
• Plan, execute, and optimize paid campaigns across Facebook, Instagram, LinkedIn, TikTok, and other platforms.
• Drive lead generation and sales-focused campaigns with a strong conversion-oriented approach.
• Collaborate with design and content teams to create compelling and high-performing campaign creatives.
• Manage ad budgets efficiently and track campaign performance against KPIs.
• Conduct A/B testing for creatives, audiences, and placements to maximize results.
• Monitor, analyze, and report on key metrics such as CPC, CTR, CPL, and ROI.
• Stay up-to-date with the latest social media trends, tools, and competitor activities.
• Mentor and guide junior social media team members, if applicable.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• Minimum 3 years of experience as a Social Media Manager or similar role.
• Proven expertise in paid media, conversion-driven campaigns, and lead generation strategies.
• Hands-on experience with Meta Ads Manager, LinkedIn Ads, TikTok Ads, Google Ads, and related tools.
• Strong analytical skills with a data-driven approach to campaign optimization.
• Excellent communication, planning, and organizational abilities.
• Creative mindset with an understanding of audience behavior and engagement tactics.
• Ability to multitask, manage campaigns, and meet deadlines in a fast-paced environment.

Job Type: Full-time

Work Location: In person