Social Media Manager

About rednote

rednote is one of the world's most trusted platforms: over 350 million people sharing how they actually live, travel, create and discover. In a world of infinite content, what makes rednote different is its source: real human experience, honestly lived and generously shared. One note at a time. We are now writing our global chapter, and this team is leading the charge.

Responsibilities

• Own rednote’s global social and owned channel ecosystem, leading channel strategy, editorial direction, and day-to-day publishing across priority platforms.
• Develop and execute always-on social content plans that reinforce brand positioning while driving engagement, audience growth, and community relevance.
• Serve as the primary sync point across brand, communications, and campaign teams, ensuring messaging consistency, narrative alignment, and coordinated go-to-market execution.
• Lead SEO and SEM planning and execution, including keyword strategy, content optimization, and paid search initiatives to strengthen discoverability and brand visibility.
• Track and analyze channel and search performance, translating data into actionable insights that improve reach, engagement, conversion, and overall effectiveness.
• Partner closely with brand, community operation, creative, growth, and regional teams to ensure owned channels reflect a cohesive, current, and high-quality brand experience.
• Monitor platform trends, audience behavior, and competitive activity across social and search landscapes, and proactively evolve rednote’s channel strategy accordingly.
• Build scalable channel playbooks, workflows, and best practices to support rednote’s growing global presence.

Qualifications

• 7+ years of experience in social media, content marketing, digital marketing, or a related field, ideally within a global consumer brand, platform, or tech company.
• Hands-on experience managing owned social channels such as Linkedin, Instagram, YouTube, Rednote and X, with demonstrated impact on audience growth, engagement, and channel performance.
• Working knowledge of SEO ,SEM, AI search including keyword strategy, content optimization, and paid search campaign execution.
• Strong editorial judgment and content instincts, with the ability to develop or guide work that is on-brand, platform-native, and audience-relevant.
• Experience working cross-functionally with brand, communications, and creative teams, with a strong grasp of messaging alignment and narrative consistency.
• Comfort with analytics and performance tools, such as GA4, native platform dashboards, and search analytics tools, and able to use data to inform decisions.
• Highly organized, proactive, and comfortable managing multiple priorities in a fast-moving environment.
• Strong cross-cultural sensibility and interest in global markets; familiarity with both Eastern and Western platform ecosystems is a strong plus.

Job Information

Locations : New York (3+ days / week in office policy)

Compensation Description (Annually)

The base salary range for this position is $180000 - $300000 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience. In addition to base salary, this role is eligible for a competitive equity package (RSUs), an annual performance bonus, and comprehensive benefits.

Benefits

🏖️ Time Off

17 days PTO per year (above the statutory 12 days)

10 days paid sick leave per year (above the statutory 7 days)

Parental leave in accordance with state law (12 weeks in NY / 8 weeks in CA)

🏥 Health Insurance Comprehensive medical, dental, and vision coverage through Cigna, with 100% of employee premiums covered by the company.

💼 401(k) Retirement Plan Company provides employer matches plan— helping you build long-term financial security.

🛡️ Supplemental Insurance (Optional) Employees may elect additional voluntary coverage including Term Life, Accidental, Disability, Critical Illness, and Hospital Indemnity insurance.