Social Media Manager

Our client, a luxury apparel brand is looking to hire a Social Media Manager who will be responsible for building an engaged community, driving brand awareness, and translating key marketing moments into compelling social storytelling.

Responsibilities

Platform Management

• Manage the brand's social media presence across Instagram, TikTok, Facebook, Pinterest, and YouTube
• Own day-to-day posting, scheduling, and publishing across platforms
• Monitor comments, messages, and community engagement to build a strong brand community

Content Creation

• Develop and manage a comprehensive social media content calendar across Instagram, TikTok, Facebook, Pinterest, and YouTube, aligning posts with product launches, seasonal moments, and broader marketing initiatives.
• Define and execute core content pillars to guide storytelling and ensure a balanced mix of brand heritage, product features, lifestyle inspiration, community/UGC, and key campaign messaging across all platforms.
• Plan and produce engaging content including short-form video, imagery, and graphics
• Capture and edit social-first video content for TikTok, Reels, and YouTube Shorts
• Maintain a consistent brand voice and visual aesthetic across all channels
• Coordinate product launches, seasonal campaigns, and brand storytelling moments on social
• Attend in-person events and photoshoots to capture behind the scenes content

Strategy & Growth

• Develop and execute a social media strategy focused on audience growth and engagement continuously fine tuning to adapt to the ever changing algorithm
• Identify trends, formats, and cultural moments relevant to the brand
• Test new content approaches and optimize performance based on analytics
• Work closely with Paid Social Agency to implement learnings, when relevant, to Organic

Influencer & UGC Collaboration

• Work closely with the Influencer Marketing Manager to amplify partnerships on social platforms
• Source, curate, and repost user-generated content
• Build relationships with creators and brand advocates, when relevant, in partnership with the Influencer Marketing manager

Analytics & Reporting

• Track key performance metrics across platforms including engagement, reach, growth, and conversion
• Provide weekly and monthly social performance recaps and insights to leadership
• Use analytics to refine content strategy and inform future campaigns

Qualifications

• 5+ years managing social media for a brand, fashion/lifestyle company, or agency (fashion-experience preferred)
• Deep understanding of Instagram, TikTok, Pinterest, Facebook, and YouTube
• Strong eye for visual storytelling and brand consistency
• Experience shooting and editing short-form video content
• Strong writing and copyediting skills
• Highly organized with the ability to manage multiple projects and deadlines

Tools & Technical Skills

• Experience with Nectar or social management platforms
• Familiarity with AI tools for content creation, such as Midjourney, Nano Banana, Runway, Opus Clip, or similar creator-focused tools
• Experience using photo and video editing tools such as CapCut, Adobe Creative Suite, Canva or Figma
• Comfortable analyzing social performance and platform analytics

What Success Looks Like

• Consistent, high-quality content across all social platforms
• Strong audience growth and engagement
• Clear performance reporting and actionable insights

This role is hybrid in the office 3 days per week