Social Media Manager

Content Strategy & Planning

• Build and execute monthly social media strategies aligned with:
• Product launches
• Marketing campaigns
• Business goals
• Sales targets
• Develop structured monthly and weekly content calendars across all platforms.
• Create strategic content pillars including:
• Brand awareness
• Educational content
• Community engagement
• Conversion-focused content
• Sales-driven campaigns
• Translate product features and offers into:
• Strong content angles
• Viral hooks
• Story-driven concepts
• High-performing social narratives
• Plan full customer journeys through content, not just individual posts.
  

Content Direction & Creative Oversight

• Lead the creative direction for all social media content including:
• Reels
• TikToks
• Stories
• Feed posts
• Campaign visuals
• Provide clear creative direction to designers and content creators through:
• Detailed briefs
• Visual references
• Layout direction
• Shot lists
• Moodboards
• Content composition guidance
• Ensure all published content maintains:
• Brand consistency
• Premium visual identity
• Strong storytelling
• High production quality
• Review and approve content before publishing.
  

Copywriting & Messaging

• Write high-converting:
• Hooks
• Captions
• Story sequences
• CTA-focused copy
• Develop platform-native content that performs specifically on:
• Instagram
• TikTok
• Understand and apply psychological triggers such as:
• Curiosity
• Urgency
• Authority
• Social proof
• Emotional storytelling
• Maintain and evolve the brand’s tone of voice across all channels.
  

Campaign Execution & Growth

• Execute launches, campaigns, offers, and promotions across all platforms.
• Coordinate campaign rollouts with the creative and marketing teams.
• Think beyond single pieces of content and build complete campaign ecosystems.
• Identify trends, viral opportunities, and platform shifts quickly and strategically.
  
  

Performance Tracking & Optimization

• Track and analyze performance metrics including:
• Engagement rate
• Reach
• Watch time
• Story completion rate
• Click-through rate (CTR)
• Conversion performance
• Follower growth
• Use insights and analytics to optimize content weekly.
• Continuously improve performance through testing:
• Hooks
• Formats
• Posting structures
• Content styles
• CTAs
• Report performance insights and recommendations clearly.
  

Community Management Oversight

• Oversee audience interaction and customer communication across platforms.
• Ensure responses maintain:
• Brand tone
• High-quality communication
• Fast response times
• Conversion opportunities
• Improve audience engagement and community loyalty.
  

Team Leadership & Management

• Lead and direct the social media creative team.
• Set weekly deliverables, deadlines, and priorities.
• Ensure smooth workflow between:
• Designers
• Content creators
• Editors
• Marketing team
• Give clear, actionable feedback and maintain high creative standards.
  

What We’re Looking For

We’re Looking For Someone Who Is

• Strategic and highly organized
• Creative yet analytical
• Fast-paced and decisive
• Performance-driven
• Detail-oriented
• Proactive and solution-focused
• Obsessed with quality and growth