Social Media Manager

Social Media Manager (Hybrid)

We're a fast-growing online women's western boutique with a passionate community and a brand that's scaling quickly. We live and breathe western style, and we're looking for someone who does too.

We need a strategic, self-driven Social Media Manager who doesn't wait to be told what to do — they show up with ideas, a plan, and the drive to make it happen. This role is focused entirely on organic social and creator partnerships. Paid social is handled separately by other team members.

If you're passionate about western fashion, thrive in a fast-paced environment, and want real creative and strategic ownership — this role was made for you.

What You'll Own:

• Organic social media strategy and content planning across Instagram, TikTok, and Facebook
• Day-to-day scheduling, posting, and community engagement across all three platforms
• Influencer, UGC, and affiliate collaboration programs — identifying, pitching, managing, and recapping partnerships
• Building and maintaining a collaboration framework that scales with the brand
• Reporting on organic performance and collab results — what's working, what's not, and what's next
• Recommending and utilizing tools (we currently use Reacher) to track and optimize results

What We're Looking For:

• 2+ years of social media management experience, ideally for a product-based brand
• Genuine passion for western fashion and lifestyle — this is non-negotiable
• Proven experience building or leading an influencer or affiliate program — not just executing one
• Strong understanding of organic content strategy across Instagram, TikTok, and Facebook
• Understanding of how creator and affiliate strategies differ across platforms
• Someone who brings ideas to the table without being asked
• Highly organized with strong communication skills
• Experience with creator/influencer management tools is a plus

This Role Is NOT For You If:

• You're not genuinely excited about western fashion and lifestyle
• You need constant direction to know what to do next
• You've only ever executed someone else's strategy
• You're not comfortable owning results and being held accountable to them

What You Get From Us:

• Health insurance
• 1 week PTO
• Employee discount on all products — because you should actually love what you're promoting
• Flexible full-time schedule — we care about results, not clock-watching
• A supportive, passionate team that's genuinely invested in your growth
• Real ownership of your role — your ideas and strategy will directly shape the brand

This position can be done remote or in office. If remote, paid travel to our offices will be required monthly.

Pay: $50,000.00 - $62,000.00 per year

Benefits:

• Employee discount
• Flexible schedule
• Health insurance
• Paid time off

Application Question(s):

• How many years of influencer/affiliate program management do you have?

Experience:

• Social media management: 2 years (Required)

Work Location: Remote