Social Media Manager

About Edward Martin

Edward Martin is a design-led brand offering high-end tile, lighting, and home décor. We believe great design grounds you, reflects who you are, and makes everyday living better. Through thoughtful design and innovation, we empower customers to create spaces that reflect their personal style and vision.

About the Role

We are seeking a highly creative and analytical Social Media Manager to lead execution across all social platforms while building a scalable, performance-driven UGC engine .

This role is responsible for day-to-day content operations, creative direction, and performance optimization. You will work closely with our growth, creative, and eCommerce teams to ensure content is not only on-brand, but engineered to convert at scale .

This role is ideal for someone who understands how top DTC brands win — where content is built for both cultural relevance and revenue impact .

What You’ll Own

Content Execution

• Execute content across TikTok, Instagram, Pinterest, and emerging platforms
• Own the content calendar (planning, pacing, campaign alignment)
• Manage short-form video, UGC, and platform-native formats
• Write and refine conversion-driven captions
• Coordinate with creators, editors, and internal teams

UGC & Creator Engine (Core Focus)

• Build and scale a high-output creator network
• Source, onboard, and manage UGC creators
• Develop clear, performance-focused creative briefs
• Maintain a consistent pipeline of fresh creative for testing
• Identify and scale top-performing creators

Performance & Optimization

• Track performance across organic and paid channels
• Translate data into actionable creative insights
• Monitor key metrics (CTR, conversion rate, CPA, etc.)
• Run ongoing testing across hooks, formats, and messaging
• Share weekly insights and performance updates

Paid Media Integration

• Partner with paid media to identify and scale winning creatives
• Refresh content to avoid creative fatigue
• Align organic + paid strategies to maximize results

What We’re Looking For

• 4–7+ years in social media, UGC, or performance creative roles
• Strong understanding of short-form content (TikTok, Reels)
• Proven ability to turn content into measurable results
• Analytical mindset — comfortable working with performance data
• Experience working cross-functionally in fast-paced environments
• Strong copywriting skills (brand + conversion)

Nice to Have

• Experience in DTC / eCommerce brands
• Familiarity with Shopify ecosystem
• Experience with GA4 or platform analytics tools
• Basic video editing (CapCut, Premiere, etc.)
• Experience managing UGC/creator networks

Who You Are

• You think in hooks, angles, and iteration cycles
• You treat content as a growth channel — not just branding
• You move fast, stay organized, and execute consistently
• You balance creativity with performance thinking
• You take ownership and care about outcomes