Social Media Manager

SUMMARY

The Social Media Manager for HANO develops and implements strategies to boost brand awareness, engagement, and public information regarding housing programs and community initiatives. Key responsibilities include creating content for all social media platforms, managing community engagement, and ensuring compliance with agency policies. This position is also responsible for assisting with crisis communication, analyzing and producing engagement metrics, and supporting community outreach.

ESSENTIAL DUTIES AND RESPONSIBILITIES

The below statements are intended to describe the general nature and scope of work being performed by this position. This is not a complete listing of all responsibilities, duties and/or skills required. Other duties may be assigned.

• Strategy and Content Development: Develops social media plans, creates editorial calendars, and produces engaging content (text, images, video, podcast) to promote affordable housing initiatives.
• Production: Capture high-quality images and video footage using HANO provided professional camera gear and lighting equipment.
• Post-Production: Edit photos and cut engaging, platform-optimized video content (e.g., Reels, TikToks, YouTube Shorts) using industry-standard software.
• Brand Consistency: Ensure all visual content strictly aligns with brand guidelines, color palettes, and tone.
• Community Management: Monitors social channels, responding to resident inquiries and public comments to foster community engagement and provide timely information.
• Public Information/PR Support: Distributes public information about programs, events, and agency updates in collaboration with Strategic Initiatives department.
• Crisis Management: Identifies potential issues, manages social listening, and implements communication plans for crisis situations.
• Analytics and Reporting: Analyzes metrics and data to track campaign effectiveness, providing recommendations to leadership for improvement and/or adjustments when necessary.
• Internal Operations Content Coordination: Works with HANO departments to develop and produce video, social media content, and digital communication needs for both internal and external use.

Education and/or Experience

Bachelor’s degree in Communications, Public Relations, Journalism, or a related field. Three (3) to five (5) years of proven experience managing social media platforms, preferably for public sector or non-profit organizations, is required; or an equivalent combination of education and experience sufficient to successfully perform the essential duties of the job as listed.

EEO POLICY STATEMENT

HANO provides equal employment opportunity to all individuals regardless of race, color, ancestry, national origin, gender, sexual orientation, marital status, religion, age, religion, physical or mental disability, sex (including pregnancy, childbirth, or related medical conditions), gender identity, or gender expression results of genetic testing, or service in the military or veteran status or any other status protected under applicable federal, state or local law. Discrimination of any type will not be tolerated.