Social Media Manager

Job Summary
We are seeking an energetic and innovative Social Media Manager to lead our brand’s digital presence across multiple platforms. In this role, you will craft compelling content, develop engaging campaigns, and foster meaningful relationships with our online community. Your expertise will drive brand awareness, enhance audience engagement, and support our overall marketing objectives through strategic social media management. This paid position offers an exciting opportunity to shape our digital voice and make a lasting impact in the digital marketing landscape.

Duties

• Develop and execute comprehensive social media strategies aligned with brand goals and target audiences.
• Create, curate, and manage engaging content including graphics, videos, blog posts, and photography using tools like Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
• Monitor social listening channels to gather insights on audience sentiment, industry trends, and competitor activities.
• Manage social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and others using applications like Hootsuite and Buffer for scheduling and analytics.
• Implement social media advertising campaigns on platforms like Facebook Advertising to boost reach and engagement.
• Analyze web analytics and social media metrics via Google Analytics and web analytics tools to measure campaign performance and optimize strategies.
• Maintain consistent branding across all channels while managing relationships with influencers, partners, and community members.
• Proofread all content for accuracy, clarity, and brand voice before publishing to ensure high-quality communication.
• Collaborate with cross-functional teams including marketing, PR, graphic design, and e-commerce to support integrated campaigns.

Requirements

• Must have 2 years of experience
• Proven experience in social media management with a strong portfolio demonstrating successful campaigns.
• Proficiency in graphic design software such as Adobe Photoshop and Adobe Illustrator; familiarity with Adobe Creative Suite is essential.
• Strong understanding of SEO principles, keyword research, and digital marketing strategies.
• Experience with social listening tools and public relations practices to enhance brand reputation.
• Skilled in content creation including photography and video editing to produce compelling multimedia assets.
• Knowledge of Facebook Advertising platform along with experience managing paid campaigns for targeted outreach.
• Familiarity with web analytics tools like Google Analytics to track performance metrics effectively.
• Excellent proofreading skills ensuring all content aligns with brand standards before publication.
• Ability to manage multiple projects simultaneously while maintaining attention to detail in a fast-paced environment. Join us as a Social Media Manager if you're passionate about storytelling through digital channels! Bring your creativity, strategic thinking, and enthusiasm to help elevate our brand’s online presence while enjoying a dynamic work environment dedicated to growth and innovation.

Pay: $40,000.00 - $50,000.00 per year

Benefits:

• Health insurance

Work Location: In person