Social Media Manager

Job Overview
We are seeking a dynamic and innovative Social Media Manager to lead our brand’s digital presence across various social media platforms. In this role, you will craft compelling content, develop engaging campaigns, and leverage data-driven insights to elevate brand awareness and foster meaningful relationships with our audience. Your energetic approach and strategic mindset will drive our social media marketing efforts, ensuring we stay ahead of trends and connect authentically with our community. This paid position offers an exciting opportunity to shape our online voice and make a tangible impact on our brand growth.

Duties

• Develop and implement comprehensive social media strategies aligned with overall marketing goals to increase engagement, followers, and brand visibility.
• Create, curate, and schedule high-quality content across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok using tools like Hootsuite or Buffer.
• Monitor social listening channels to gather insights on audience preferences, industry trends, and competitor activities; utilize findings to refine content and campaigns.
• Manage social media advertising campaigns on platforms like Facebook Ads, optimizing for reach, conversions, and ROI through targeted keyword research and audience segmentation.
• Collaborate with graphic designers and video editors to produce visually appealing graphics, videos, and photography that align with branding standards using Adobe Creative Suite tools such as Photoshop and Illustrator.
• Analyze web analytics data from Google Analytics and platform-specific insights to measure campaign effectiveness; prepare reports to inform future strategies.
• Engage actively with followers by responding to comments, messages, and reviews; foster positive relationships that enhance brand loyalty.

Qualifications

• Proven experience in social media management within a digital marketing or related environment.
• Strong knowledge of social media marketing strategies, including content creation, branding, SEO principles, and public relations fundamentals.
• Proficiency in Adobe Photoshop, Adobe Illustrator, Adobe Creative Suite applications, as well as video editing tools.
• Familiarity with social listening tools and web analytics platforms such as Google Analytics.
• Experience managing paid advertising campaigns on Facebook Advertising or similar platforms.
• Excellent proofreading skills with an eye for detail; ability to craft compelling copy tailored to diverse audiences.
• Ability to handle multiple projects simultaneously while maintaining a positive attitude in a fast-paced environment. Join us in shaping the future of our digital presence! We’re committed to empowering our team members through continuous growth opportunities and a vibrant work culture that celebrates creativity and innovation. This paid role is designed for passionate individuals eager to make an impact through strategic storytelling and engaging content creation across the digital landscape.

Pay: $2,000.00 - $3,000.00 per month

Work Location: In person