Social Media Manager

Overview
We are seeking a dynamic and innovative Social Media Manager to lead our digital storytelling and brand engagement efforts across various social platforms. In this role, you will craft compelling content, develop strategic campaigns, and foster meaningful relationships with our online community. Your energetic approach will drive brand visibility, enhance audience interaction, and support our overall marketing objectives. This paid position offers an exciting opportunity to shape our digital voice and make a tangible impact in the fast-paced world of social media marketing.

Responsibilities

• Develop and execute comprehensive social media strategies aligned with brand goals, ensuring consistent messaging across all channels
• Create, curate, and manage engaging content including graphics, videos, photography, and written posts that resonate with target audiences
• Monitor social listening tools to track brand sentiment, industry trends, and competitor activity to inform content and engagement strategies
• Manage social media advertising campaigns on platforms like Facebook, Instagram, and LinkedIn to maximize reach and engagement
• Utilize tools such as Hootsuite or Buffer for scheduling posts, analyzing performance metrics, and maintaining a cohesive posting calendar
• Collaborate with cross-functional teams including PR, marketing, and creative to ensure brand consistency and effective campaign execution
• Analyze web analytics data using Google Analytics and web analytics tools to measure campaign success and optimize future efforts
• Engage with followers by responding promptly to comments, messages, and reviews to foster community growth and relationship management

Skills

• Proven experience in social media management with a strong understanding of social media marketing best practices
• Proficiency in graphic design software such as Adobe Photoshop, Adobe Illustrator, and the Adobe Creative Suite for content creation
• Skilled in video editing techniques for producing compelling multimedia content
• Knowledge of SEO principles, keyword research, and web analytics to enhance content visibility and performance
• Familiarity with social listening tools to monitor brand reputation and industry conversations
• Experience managing paid advertising campaigns on Facebook Advertising or similar platforms
• Strong proofreading skills to ensure high-quality, error-free content
• Ability to develop branding strategies that align with overall marketing goals
• Excellent relationship management skills for engaging with online communities and stakeholders effectively
• Competence in digital marketing channels including e-commerce platforms and web analytics tools

Join us as a Social Media Manager to energize our online presence! Bring your creativity, strategic thinking, and passion for digital storytelling to help us connect authentically with audiences worldwide.

Pay: $40,000.00 - $45,000.00 per year

Benefits:

• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off

People with a criminal record are encouraged to apply

Work Location: In person