Social media manager and content creator

We’re looking for a hands-on Social Media Manager & Content Creator to grow and nurture our digital communities across Instagram, YouTube, LinkedIn, Facebook, and X. You’ll own the content calendar end-to-end—from idea to publish to performance—crafting educational, empathetic, and high-engagement content around child development, neurodevelopmental disorders, parental guidance, and our healthtech offerings.

What You’ll Do

• Content Strategy & Calendar
• Build a monthly channel-wise content plan aligned to campaign goals, product launches, and key observances (e.g., Poshan Maah, Autism Acceptance Month).
• Maintain a rolling 6–8 week calendar with pillars: Education, Tips/How-tos, Success Stories, Product Updates, UGC/Community, Thought Leadership.
• Creation & Production
• Script, shoot, and edit short-form video (Reels/Shorts) and long-form explainer content.
• Design scroll-stopping carousels, infographics, and illustrations in Canva/Adobe.
• Write clear, empathetic copy (hooks, captions, CTAs, hashtags) tuned to each platform.
• Repurpose webinars, blogs, podcasts into snackable formats.
• Publishing & Community
• Post natively (or via scheduler), optimize timing, and manage comments/DMs with care.
• Set and enforce community guidelines; escalate sensitive queries appropriately.
• Collaborate with clinicians/therapists to ensure accuracy and sensitivity.
• Influencers & Partnerships
• Identify creators, pediatric/psychology professionals, and parent communities; manage outreach, briefs, and deliverables.
• Performance & Optimization
• Track weekly metrics, run A/B tests on hooks/creatives, and iterate for growth.
• Deliver monthly insights with recommendations tied to business outcomes (traffic, leads, sign-ups).
• Brand & Compliance
• Uphold brand voice and visual consistency.
• Ensure all educational/health content follows ethical guidelines; avoid clinical claims without validation.

Tools You Know

• Canva or Adobe Suite (Photoshop/Illustrator/Premiere/Rush)
• CapCut/Final Cut/DaVinci Resolve
• Meta Business Suite, YouTube Studio, LinkedIn Analytics, Buffer/Later/Hootsuite
• Google Analytics/Tag Manager basics; Notion/Asana/Trello for workflows

Nice to Have

• Experience in healthcare/edtech/parenting/mental health domains
• Basic SEO and blog writing
• Newsletter platforms (Beehiiv/Mailchimp)
• Live streaming and webinar production

Job Types: Full-time, Permanent, Internship
Contract length: 6 months

Pay: ₹12,692.59 - ₹46,938.07 per month

Benefits:

• Health insurance
• Paid sick time
• Paid time off

Ability to commute/relocate:

• Gurgaon, Haryana: Reliably commute or planning to relocate before starting work (Required)

Willingness to travel:

• 25% (Preferred)

Work Location: In person