Social Media Manager and Content Creator

Job Overview
We are seeking a creative and strategic Social Media Manager and Content Creator to elevate our brand’s online presence across various digital platforms. This role involves developing engaging content, managing social media channels, and implementing marketing strategies to connect with our target audience. The ideal candidate will possess strong skills in digital marketing, content creation, and social media management, with a keen eye for branding and analytics. This is an exciting opportunity for a passionate individual to shape our digital footprint and drive brand growth.

Duties

• Develop and execute comprehensive social media strategies aligned with brand goals using tools like Hootsuite and Buffer.
• Create, curate, and publish high-quality content including graphics, videos, photography, and written posts across platforms such as Facebook, Instagram, Twitter, LinkedIn, and others.
• Manage daily social media activities including scheduling posts, engaging with followers, and monitoring social listening insights to optimize engagement.
• Utilize Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) for graphic design and video editing to produce visually compelling content.
• Conduct keyword research and SEO optimization to enhance content visibility and improve web traffic through platforms like Google Analytics and Web Analytics tools.
• Implement Facebook Advertising campaigns and analyze their performance to maximize reach and engagement.
• Monitor industry trends, perform competitor analysis, and stay updated on social media best practices to keep content fresh and relevant.
• Manage public relations efforts by fostering positive relationships with followers, influencers, and media outlets.
• Track campaign performance metrics using Google Analytics and other tools to refine strategies for better results.
• Support branding initiatives by maintaining consistent messaging across all channels while managing relationship management tasks with partners or collaborators.

Requirements

• Proven experience in social media marketing, content creation, graphic design, video editing, and digital marketing strategies.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator), Adobe Premiere Pro or similar video editing software.
• Strong knowledge of SEO techniques, Google Analytics, Web analytics tools, keyword research, and social listening tools.
• Experience with social media management platforms such as Hootsuite or Buffer.
• Ability to develop engaging visual content that aligns with branding objectives.
• Excellent proofreading skills with attention to detail in copywriting.
• Familiarity with Facebook Advertising campaigns and E-commerce integrations is a plus.
• Strong relationship management skills for engaging audiences and building community online.
• Knowledge of photography techniques for creating original visual content is desirable.
• Ability to analyze data insights to inform content strategy adjustments effectively.
• Creative mindset combined with strategic thinking to enhance brand visibility through innovative campaigns. This role offers an excellent platform for a dynamic individual eager to make a significant impact in digital marketing while honing their skills across multiple creative disciplines within a collaborative environment.

Job Types: Part-time, Contract

Pay: $20.00 - $30.00 per hour

Expected hours: No less than 10 per week

Work Location: Hybrid remote in Tustin, CA 92782