Social Media Manager and Content Creator

<Job Overview>
Are you passionate about creating compelling content and engaging audiences across diverse social media platforms? We are seeking a dynamic Social Media Manager and Content Creator to lead our digital storytelling, amplify brand presence, and foster meaningful relationships with our online community. This role offers an exciting opportunity to craft innovative campaigns, analyze digital trends, and elevate our brand through strategic content development. If you're energetic, detail-oriented, and eager to make a measurable impact in the digital space, this position is perfect for you!

<Responsibilities>

• Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to increase brand awareness and engagement.
• Create high-quality, visually appealing content including graphics, videos, photography, and written posts that align with brand voice and marketing goals.
• Manage daily social media activities using tools like Hootsuite or Buffer to schedule posts, monitor performance, and optimize outreach efforts.
• Conduct social listening to track brand sentiment, industry trends, and competitor activity—using insights to refine content strategies.
• Implement SEO best practices and keyword research to enhance content visibility on search engines and social platforms.
• Collaborate with public relations teams to ensure consistent messaging and manage relationship management with influencers, partners, and media outlets.
• Analyze web analytics and social media metrics via Google Analytics or native platform insights to measure campaign success and inform future initiatives.
• Oversee paid advertising campaigns on Facebook Advertising or other digital ad platforms to boost reach and conversions.
• Proofread all content meticulously for accuracy, tone consistency, and adherence to branding guidelines before publication.
• Stay current with digital marketing trends, platform updates, and emerging tools to continually innovate our social media presence.

<Skills>

• Proven experience in social media management combined with strong content creation skills across multiple channels.
• Proficiency in graphic design software such as Adobe Photoshop, Adobe Illustrator, and the Adobe Creative Suite for creating engaging visuals.
• Skilled in video editing techniques for producing compelling multimedia content that captures audience attention.
• Deep understanding of SEO strategies, keyword research methods, web analytics (Google Analytics), and social listening tools.
• Familiarity with social media marketing tools like Hootsuite or Buffer for scheduling and performance tracking.
• Knowledge of Facebook Advertising and other paid digital marketing channels to develop targeted campaigns.
• Excellent relationship management skills for collaborating with influencers, partners, and internal teams.
• Strong proofreading abilities ensuring all content is polished and aligned with branding standards.
• Ability to manage multiple projects simultaneously while maintaining attention to detail in a fast-paced environment. Join us as a vital part of our digital marketing team! Bring your creativity, strategic thinking, and passion for social media excellence to help us connect authentically with our audience while driving measurable results through innovative content creation and management strategies!

Job Type: Part-time

Pay: $20.00 - $40.00 per hour

Expected hours: 5 – 20 per week

Work Location: Hybrid remote in Chapel Hill, NC 27514