Social Media Manager and Content Creator

As the Social Media Manager of Flagship, you will bring our gyms to life online — connecting what happens inside our four San Francisco locations to the people who train with us and those who haven’t found us yet. You will strengthen cohesion across locations, deepen member connection, and help new athletes discover the Flagship community.

This role is available in two configurations depending on your skills and our mutual fit:

Part-Time Track (~20 hrs/week) — Organic Content & Community

Focused on content creation, on-site presence, community engagement, and analytics. Ideal for a strong creator who excels at short-form video, storytelling, and building community across social platforms.

Compensation: Commensurate with experience.

Full-Time Track (~40 hrs/week) — Above + Paid Media Management

Includes everything in the part-time track, plus ownership of Flagship’s paid advertising on Meta (Instagram & Facebook). Ideal for someone with demonstrated experience running paid social campaigns, managing ad budgets, and driving measurable lead generation. Both skill sets must be genuinely strong — this is not an entry-level ads role.

Compensation: Commensurate with experience.

Please indicate in your application which track you are applying for, and include relevant examples of your work for that track.

On-Site Presence (Both Tracks)

This is not a remote role. The majority of our best content comes directly from the gym floor — from coaches coaching, athletes working, and community moments happening in real time. You will be expected to:

• Be physically present across all four Flagship locations on a regular, rotating basis
• Attend classes, events, and everyday gym sessions to capture authentic content
• Coordinate with coaches and front desk staff at each site to stay in the loop on programming, spotlights, and events
• Plan your on-site schedule in advance and communicate it with the operations team

Remote work time should be reserved for editing, scheduling, planning, and analytics — not content capture. A meaningful portion of your working hours each week are expected to be spent in our gyms.

Content Output Expectations (Both Tracks)

Volume and consistency are central to this role. We expect the following sustainable output at part-time hours:

Weekly

• 5–10 Reels or short-form videos published (primary growth driver on Instagram)
• Daily Stories across Flagship’s accounts (polls, quick clips, behind-the-scenes, daily gym life)
• 4–6 static feed posts or carousels (member spotlights, coaches, programming, testimonials)
• Active community engagement: responding to comments, DMs, and tags same-day or next-day, engaging with members’ content

Monthly

• 20–40 Reels/short-form videos published
• 10–20 static posts or carousels
• Consistent daily Story presence across the month
• 1 monthly analytics recap shared with leadership (engagement, follower growth, top-performing content)
• Coverage of all major Flagship events and programming cycles

Quality and consistency matter more than raw numbers — but volume is a real expectation here. Not every piece needs to be polished; authenticity and steady output are the standard.

Content Planning & Creation (Both Tracks)

• Plan and manage content across Flagship’s social channels — Instagram is our primary platform; we also maintain a presence on Facebook, TikTok, YouTube, and LinkedIn
• Capture and edit short-form video and photo content directly from classes, events, and everyday gym life
• Ensure all four Flagship locations are represented proportionally across content
• Write captions and copy that reflect Flagship’s voice: energetic, inclusive, and coach-led
• Maintain a content calendar aligned with programming cycles (hypertrophy, strength, mixed-modal) and special events
• Plan 1–2 dedicated on-site batch shoot sessions per week to maximize output efficiently
• Organize and archive media assets for long-term continuity and easy access
• Use AI-assisted tools and templates (CapCut, Canva, scheduling software) to streamline editing and workflow

Community Engagement (Both Tracks)

• Monitor and respond to comments, messages, and tags across all platforms — daily
• Highlight coaches, athletes, and community stories that make Flagship distinct
• Coordinate with coaches and staff to promote upcoming events, schedule changes, cycle launches, and member spotlights
• Ensure consistent tone and messaging across all gym locations while honoring each location’s personality

Campaigns & Events (Both Tracks)

• Plan and execute social coverage for Flagship events and activations (e.g. Coach Development days, Share the Love day, new cycle launches, etc)
• Create recap content that showcases the community and strengthens brand recognition
• Partner with leadership on promotions, seasonal campaigns, and member-led events

Analytics & Growth (Both Tracks)

• Track engagement and growth metrics across platforms to understand what’s resonating
• Provide a monthly recap to leadership with key insights, top-performing content, and recommendations
• Adjust content strategy based on performance data

Paid Media Management (Full-Time Track Only)

Candidates applying for the full-time track will take full ownership of Flagship’s paid social advertising on Meta (Instagram and Facebook). This is a results-oriented function with direct accountability to membership lead generation. Responsibilities include:

Campaign Strategy & Setup

• Build and manage Meta Ads campaigns across all four Flagship locations, tailored to each location’s audience and goals
• Define campaign objectives aligned with business goals: lead generation, class trial sign-ups, membership inquiries, event promotion
• Develop audience targeting strategies using Meta’s tools: custom audiences, lookalike audiences, interest and behavioral targeting, and retargeting
• Create and test ad creative in coordination with organic content — leveraging existing Reels, photos, and copy as ad assets where appropriate

Budget Management

• Manage the monthly paid social budget responsibly and transparently
• Allocate spend across campaigns and locations based on performance and strategic priority
• Monitor daily spend, pacing, and performance to avoid overspend or underperformance
• Provide leadership with a clear monthly budget summary alongside performance results

Performance & Optimization

• Monitor key metrics: cost per lead, cost per click, click-through rate, conversion rate, reach, and return on ad spend (ROAS)
• Run A/B tests on creative, copy, audiences, and placements to continuously improve results
• Optimize campaigns regularly based on data — pausing underperformers, scaling winners
• Use Meta Pixel and conversion tracking to connect ad activity to real membership outcomes where possible

Reporting

• Deliver a monthly paid media report to leadership: spend summary, leads generated, cost per lead, top-performing campaigns, and recommendations
• Maintain transparency on what’s working and what isn’t — we value honest analysis over vanity metrics

Note: Prior hands-on experience with Meta Ads Manager is required for the full-time track. Candidates should be prepared to share examples of past campaigns, results achieved, and budgets managed.

Who You Are

• You genuinely enjoy being around fitness, coaches, and community — this comes through in your content
• You’re a strong short-form video creator who understands what makes Reels and Stories perform
• You produce at volume without sacrificing authenticity — consistency over perfection
• You’re organized, proactive, and can manage your own schedule across multiple gym sites
• You’re comfortable using modern productivity and AI-assisted tools to increase output efficiency
• You understand social strategy, brand voice, and how to build community online
• (Full-time track) You have real, demonstrable experience managing paid social campaigns on Meta — not just boosting posts, but building and optimizing campaigns with measurable outcomes
• Prior experience in social media management, content creation, or community marketing preferred — fitness background a plus but not required

What Success Looks Like

• Flagship’s online presence feels unified, authentic, and alive — a true extension of what’s happening in our gyms
• Each location’s energy is represented within a consistent overall brand
• Content is published consistently and at volume — our channels are active every day
• Members feel seen and connected; prospective athletes are drawn in through compelling storytelling
• (Full-time track) Paid campaigns are generating measurable leads and membership inquiries at an efficient cost, with clear reporting each month
• Leadership has clear visibility into both organic and paid performance trends

Pay: $75,000.00 - $95,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Employee discount
• Health insurance
• Paid time off
• Vision insurance

Application Question(s):

• Do you have a link to an IG account or content portfolio where we can see your short-form video work?

Experience:

• Running Meta Ads Campaigns: 1 year (Preferred)
• Weekly IG Content Output : 1 year (Required)

Ability to Commute:

• San Francisco, CA 94114 (Required)

Work Location: Hybrid remote in San Francisco, CA 94114