Social Media Manager and Content Writer (Government accounts)

Role Objective

To professionally manage and strengthen the official social media presence of a government office/department by creating accurate, dignified, and impactful content that communicates public information, schemes, announcements, and achievements in a clear and responsible manner.

Key Responsibilities

Content Development:

Draft official posts, captions, scripts, and announcements in formal tone.

Prepare content related to government initiatives, policies, and public notices.

Ensure factual accuracy, clarity, and compliance with official communication standards.

Adapt technical or policy information into citizen-friendly language.

Social Media Management:

Handle end-to-end management of official social media accounts.

Schedule, publish, and monitor posts regularly.

Maintain decorum, neutrality, and credibility in all communications.

Strategy & Planning:

Develop monthly content calendars aligned with official programs and observances.

Identify relevant public-interest trends for engagement.

Monitoring & Reporting:

Track performance metrics (reach, engagement, impressions).

Prepare periodic analytical reports.

Recommend improvements based on insights and data.

Required Skills:

Excellent command of English (formal writing proficiency mandatory).

Strong understanding of social media platforms and algorithms.

Ability to write concise, precise, and official-style content

Understanding of public communication sensitivity.

Preferred Qualifications:

Prior experience handling verified or official accounts.

Experience in government communication, public relations, or institutional media.

Knowledge of analytics tools and reporting dashboards.

Basic understanding of visual content direction.

Candidate Profile:

Professional, disciplined, and responsible.

Strong ethical judgment and discretion.

Calm under pressure and capable of handling public responses.

Organized and deadline-oriented.

Job Type: Full-time

Pay: ₹25,000.00 - ₹35,000.00 per month

Work Location: In person