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Content Strategy & Creation:
* Develop and execute a comprehensive social media strategy aligned with clients ( Healthcare ) goals and target audience.
* Create, curate, and manage high-quality content (text, images, videos) for social media platforms.
* Maintain a consistent brand voice and messaging across all social media channels.
* Collaborate with the design, video, and marketing teams to produce engaging visual content.
Social Media Management:
* Oversee daily management of social media accounts, including scheduling, posting, and monitoring interactions.
* Respond to customer inquiries and comments in a timely and professional manner.
* Foster and grow online communities, engage with followers, and develop relationships with influencers, bloggers, and other partners.
Campaign Management & Performance Tracking:
* Plan, execute, and analyze social media campaigns (organic and paid) to meet KPIs and business objectives.
* Utilize social media analytics tools to track performance, measure success, and adjust strategies accordingly.
* Monitor social media trends, competitors, and audience behavior to inform strategies and content creation.
Brand Growth & Engagement:
* Increase brand awareness and online presence through targeted social media initiatives.
* Foster positive online community engagement and increase follower interaction.
* Identify new social media opportunities, platforms, and trends to drive innovation and engagement.
Reporting & Analytics:
* Prepare and present regular reports on social media performance and campaign outcomes.
* Provide insights and recommendations based on analytics to improve content, engagement, and strategy.
Collaboration & Cross-Functional Support:
* Work closely with marketing, sales, customer service, and product teams to ensure alignment on messaging and campaigns.
* Support the team with social media insights for product launches, promotions, and brand initiatives.
Candidates should be a dynamic individual who is a fast learner with a keen interest in social media and emerging trends. Strong English proficiency is mandatory, and a background in the science stream is preferred. He/She should have a minimum of four years of experience (including at least two years in an agency setting) and a proven track record of managing teams ranging from three to six members.
Job Type: Permanent
Pay: ₹20,000.00 - ₹25,000.00 per month
Benefits:
Application Question(s):
Experience:
Work Location: In person
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