Social Media Manager (copy)

Social Media Manager (Copy Focus)

We're a leading crypto media company building one of the most powerful distribution networks in Web3. We're looking for a Social Media Manager for our X accounts - a social presence operator who understands how to manage, build and scale multiple social media accounts for maximum distribution and reach.

The Ideal Candidate

X and Instagram are two of our primary community and influence platforms, and we're looking for a hands on Social Media Manager (with a focus on copy) who lives and breathes crypto culture and knows how to drive engagement, relevance, and growth on X, Instagram and other social platforms. You'll work closely with our hosts, research, content, design, and partnerships teams to make sure our feeds are sharp, timely, and unmissable.

Roles and Responsibilities Strategy & Growth

• Develop and execute a content and engagement strategy, focusing on copy, across multiple accounts within our group.
• Identify opportunities to join trending conversations, memes, and narratives relevant to crypto.
• Create trending conversations, memes, and narratives relevant to crypto.
• Grow the brand's following, engagement rate, and influence within the crypto community.
• Use analytics tools to measure performance and adjust strategy accordingly.

Content Creation & Posting

• Write and post tweets, threads, polls, and replies - balancing wit, insight, and value; driving more users to engage our content and products.
• Work with the design teams and researchers to brief and create captions, copy, visuals, charts, memes, and infographics optimized for all of our social platforms.
• Schedule and manage daily posts, ensuring consistency and tone of voice across multiple profiles.
• With teams, craft content calendars that align with company announcements, campaigns, and major crypto events.

Community Engagement

• Engage directly with the crypto community - replying, quote tweeting, and DM'ing key accounts.
• Amplify brand partners, collaborators, and creators where relevant.
• Monitor mentions, hashtags, and sentiment to maintain an active brand voice.

Analytics & Reporting

• Track key metrics (growth, reach, engagement, clicks) and provide weekly performance reports.
• Identify what types of content perform best and iterate quickly.
• Stay informed on X, Instagram, and other platform algorithm changes and platform updates.

Requirements

• 4 years of experience in social media management, ideally with a focus on copywriting and content.
• Deep knowledge of crypto, Web3, and online culture - from memes to market narratives.
• Proven experience growing and managing large X, Instagram, and other platform accounts - from zero to hero!
• Excellent writing and communication skills with a sharp, engaging tone.
• Proficiency in analytics tools (e.g. X Analytics, Sprout, Hootsuite, or native tools).
• Comfortable working in a fast paced environment where news moves quickly.
• Experience managing multiple accounts or personalities (e.g. founders, influencers).
• Familiarity with content creation tools (e.g. Canva, Figma, or CapCut).
• Ability to work with AI or automation tools for scheduling and analytics.
• Understanding of how X interacts with Instagram, YouTube, Telegram, and other crypto platforms.