Social Media Manager / Executive

We are looking for a creative, hands-on, and proactive Social Media Manager / Executive to manage the day-to-day social media presence of two F&B brands — Café de Palma and Fuoco.

This role focuses on content execution, community engagement, and on-site shooting, working closely with the Marketing Manager to bring the brands’ visual identity, tone of voice, and campaigns to life.

Responsibilities

Content & Social Media Execution

• Manage Instagram and TikTok accounts for Café de Palma and Fuoco in line with brand strategies and guidelines
• Create social media content calendars for posts and stories (Instagram & TikTok)
• Create and publish posts, reels, and stories
• Shoot and edit short-form photo and video content (Reels, Stories, TikTok)
• Maintain a consistent visual style and tone of voice across platforms
• Execute content plans and campaign briefs provided by the Marketing Manager

On-Site Content Creation

• Regularly visit venues to capture food, drinks, atmosphere, team, and guests
• Support launches, promotions, and events with timely content
• Coordinate simple shoots during busy hours or special activations
• Organize photo and video shoots with photographers and videographers
• Assist in sourcing models or talents for shoots when required

Community & Engagement

• Respond to comments and direct messages
• Monitor mentions, repost UGC, and actively engage with the community
• Support collaborations with content creators and influencers

Performance & Support

• Track basic performance metrics and prepare monthly reports
• Share insights and suggestions for content and performance improvement
• Support campaign execution and broader brand initiatives

Requirements

• 3+ years of experience in social media management (F&B or hospitality is a strong plus)
• Strong portfolio is mandatory (applications without a portfolio will not be considered), with proven ability to demonstrate social media growth and content performance
• Strong sense of aesthetics and visual storytelling
• Graphic design skills for creating posts and stories
• Confident iPhone photo & video shooting skills
• Basic video editing skills (Reels, Stories, TikTok)
• Solid understanding of Instagram and TikTok trends and formats
• Ability to work in a fast-paced, in-house environment
• Fluent English (C1 or higher), Russian speaking is a plus
• Based in Dubai
• UAE driving license is a plus

What we offer

• In-house role (hybrid) with two growing and well-established F&B brands
• Creative freedom within clear brand guidelines
• Direct collaboration with the Marketing Manager
• Dynamic, friendly team and vibrant working environment

Please submit your updated CV and cover letter to katerina@cafedepalma.net , using “Social Media Manager/Executive” as the subject line.