Social Media Manager (m/f/d)

About seca

seca – Precision for Health – is the global market leader in medical measuring systems and scales. Since 1840, we have been dedicated to helping healthcare professionals solve complex challenges with simple, innovative solutions that go beyond height and weight.

From networked measuring stations to advanced body composition analysis, seca continues to set new standards in medical technology. As a 100% family-owned company in its fourth generation, we combine tradition with innovation to drive meaningful impact in healthcare worldwide.

seca North America was founded over 40 years ago and is the groups largest and most successful international sales subsidiary with locations in Chino, CA and Charleston, SC with approximately 40 employee.

Role Overview

The Social Media Manager is responsible for executing seca North America’s organic social media strategy across all business units. This role drives brand awareness, engagement, and contribution to marketing pipeline through consistent, high-quality content.

This is a highly execution-focused role responsible for content creation, publishing, and performance optimization. You will work cross-functionally with Performance Marketing, Strategic Communications, Thought Leadership, Sales, and other teams to ensure alignment with campaign priorities and business goals.

What You’ll Do:

Social Media Content Creation & Execution

• Develop, create, and publish content across platforms including LinkedIn and Instagram
• Translate campaigns, messaging, and events into social-first content
• Repurpose video, webinars, and campaign assets into engaging formats
• Produce short-form video, graphics, and written posts (independently or with internal/external partners)
• Maintain a consistent and high-quality content cadence

Content Calendar Management

• Build and manage weekly and monthly content calendars
• Align content with campaigns, events, and key initiatives
• Ensure timely delivery of all planned content
• Proactively identify content gaps and opportunities

Channel Management & Engagement

• Manage day-to-day activity across social platforms
• Maintain consistent brand voice and positioning
• Monitor and engage with audiences, customers, and industry stakeholders
• Identify opportunities to amplify relevant content and conversations

Performance Tracking & Optimization

• Track engagement, traffic, and content performance metrics
• Optimize content based on insights and trends
• Collaborate with Performance Marketing on amplification strategies
• Provide regular reporting and recommendations

Cross-Functional Collaboration

• Partner with Marketing, Communications, Thought Leadership, Video Production, Events, and Sales teams
• Support event promotion and post-event amplification

Continuous Improvement

• Stay current on social media trends and platform updates
• Recommend new ideas to improve reach and engagement
• Build scalable processes and repeatable content formats

What You Bring:

• Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience)
• 3+ years of experience managing social media for B2B brands (healthcare or technology preferred)
• Strong content creation skills (copy, visual, and video)
• Experience with social media analytics and performance optimization
• Ability to manage multiple priorities and meet deadlines
• Strong collaboration and communication skills

What Success Looks Like

• Consistent, high-quality social media output aligned with campaigns
• Increased engagement, reach, and audience growth
• Measurable contribution to traffic and marketing initiatives
• Clear, repeatable processes for social media execution

Compensation & Benefits

• Salary Range: $65,000 – $75,000 per year (depending on experience and qualifications)
• 401(k)
• Medical, dental, and vision insurance
• Paid time off

Work Environment

• Charleston, South Carolina; travelling of max. 40% within US sales territory

Schedule

• Monday to Friday

Equal Opportunity Employer Statement

seca North America is an Equal Opportunity Employer. We are committed to creating an inclusive environment for all employees and applicants and prohibit discrimination and harassment of any kind based on race, color, religion, sex (including pregnancy, sexual orientation, and gender identity), national origin, age, disability, genetic information, military or veteran status, or any other protected status under applicable federal, state, or local laws.

Ready to build and scale a high-impact social media presence in healthcare? Apply today and help shape how seca shows up across the digital landscape.