Social Media Manager/ Strategist

We are on the lookout for a seasoned Vendor Consultant to spearhead the social media strategy for our consumer apps across the MENA region. This strategic role focuses on high-level strategy, performance analysis, and channel development. Unlike day-to-day content creation and scheduling, which are managed by an external agency, this position involves leading the strategic direction and ensuring its alignment with company goals.

Key responsibilities:

• Lead the development of the overall social media strategy for consumer apps in MENA, including creating and presenting strategic decks and supervising the revamp of social media pages.
• Conduct high-level performance tracking and analytics, including social listening, to help identify successful strategies and necessary shifts, such as adopting more video content.
• Collaborate closely with creative and social agencies, providing them with strategic guidance and ensuring that content management and moderation are handled effectively.
• Work potentially with media teams to advise or oversee social media buying strategies.

Role requirements:

• Must be an experienced, senior-level professional capable of working independently without requiring close supervision.
• Must have superior proficiency in written formal Arabic, with the ability to understand and provide insights on Egyptian and Saudi dialects.
• Must be based in Dubai or willing to relocate to this location.