Social Media Marketer

Key Responsibilities

• Develop and execute comprehensive social media strategies aligned with business objectives and growth targets.
• Plan, create, and manage organic and paid social media campaigns across platforms including Facebook, Instagram, TikTok, LinkedIn, Pinterest, YouTube, and X (Twitter).
• Drive customer acquisition, retention, and engagement through data-driven social media initiatives.
• Manage advertising budgets and optimize campaigns to achieve target KPIs such as ROAS, CAC, CTR, conversion rate, and engagement metrics.
• Create and oversee content calendars, campaign schedules, and promotional activities.
• Collaborate with creative, design, content, and marketing teams to develop compelling social media content and advertisements.
• Monitor marketplace promotions, seasonal campaigns, product launches, and special sales events.
• Conduct audience research, competitor analysis, and trend monitoring to identify growth opportunities.
• Track campaign performance using analytics tools and provide actionable insights through regular reporting.
• Implement A/B testing strategies for creatives, audiences, ad formats, and messaging.
• Manage influencer marketing initiatives and brand partnerships when required.
• Stay updated with platform algorithm changes, emerging trends, and industry best practices.

Required Qualifications

• Bachelor's degree in Marketing, Business, Communications, Digital Marketing, or a related field.
• 4–5 years of experience in social media marketing, with significant experience in eCommerce marketplaces.
• Demonstrated success in managing paid social campaigns with measurable business outcomes.
• Strong understanding of Meta Ads Manager, TikTok Ads, LinkedIn Ads, Pinterest Ads, and other social advertising platforms.
• Experience working with marketplace businesses, online retail brands, or multi-vendor eCommerce platforms.
• Proficiency in analytics and reporting tools such as Google Analytics, Meta Business Suite, and social media management platforms.
• Excellent content planning, copywriting, and communication skills.
• Strong analytical mindset with the ability to interpret data and optimize campaign performance.
• Experience with influencer marketing and affiliate campaigns.
• Knowledge of SEO, email marketing, and broader digital marketing channels.
• Familiarity with eCommerce platforms such as Shopify, WooCommerce, Magento, or marketplace ecosystems.

Ability to commute/relocate:

• Lahore: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• How many years of experience do you have in social media marketing for eCommerce brands or marketplaces?
• How many years of experience do you have managing paid Meta Ads campaigns?
• How many years of experience do you have running paid campaigns on TikTok and Pinterest?
• What is your current salary?
• What is your salary expectations?

Work Location: In person