Social Media Marketing Associate

About Us

We’re building two of India’s most exciting sports brands —

Great Inflate — India’s first-ever inflatable obstacle course run that turns endurance into entertainment! A one-of-a-kind fitness festival where thousands come together to bounce, slide, and laugh their way through 10 massive inflatable obstacles.

Race Above — a soon-to-be-launched digital platform for India’s endurance community — your one-stop destination to discover, book, and experience marathons, triathlons, obstacle races, and fitness challenges.

Together, both brands aim to create India’s most engaging fitness and endurance ecosystem — online and on-ground.

About the Role

As a Social Media Marketing Associate, you’ll be responsible for driving the online voice of both brands — building excitement, community, and conversions through creative storytelling and digital engagement.

From crafting high-energy event campaigns for TGIR to building Race Above’s launch presence from the ground up — you’ll be at the center of all things content, creativity, and community.

Key Responsibilities

Content Strategy & Creation

• Plan and execute social media content calendars for both brands across Instagram, LinkedIn, and YouTube.
• Create engaging posts, reels, and stories that highlight event energy (TGIR) and platform value (Race Above).
• Work with the design and video teams to develop visually strong, trend-savvy campaigns.

Campaign Management

• Drive pre-event and post-event digital campaigns for The Great Inflate Run — registrations, FOMO, influencer collabs, etc.
• Build brand awareness and anticipation for Race Above’s platform launch and athlete community engagement.
• Manage paid promotions and track campaign performance with the marketing lead.

Community & Influencer Engagement

• Collaborate with fitness influencers, running clubs, and athlete communities.
• Respond to comments, DMs, and user interactions in a fun, brand-consistent tone.
• Grow organic engagement and build a loyal digital community for both brands.

Analytics & Reporting

• Track performance metrics (reach, engagement, conversions) and share actionable insights.
• Continuously refine social strategies based on trends and data.

Who You Are

• Creative, energetic, and deeply passionate about sports, fitness, and storytelling.
• A social media native who understands reels, trends, and audience psychology.
• Excellent communicator with a strong eye for detail and design.
• Comfortable juggling two distinct brand tones — fun & playful (TGIR) and inspiring & aspirational (Race Above).
• Hands-on with tools like Canva, Meta Business Suite, and basic video editing apps.

Qualifications

• Bachelor’s degree in Marketing, Media, Communications, or a related field.
• 1–3 years of experience in social media, digital marketing, or brand communication.
• Prior experience with event, fitness, or startup brands is a plus.

What You’ll Get

• Be part of building India’s most exciting fitness and endurance ecosystem.
• Creative freedom to shape the brand voices of two fast-growing ventures.
• Exposure to both live event marketing and digital community building.
• Dynamic, collaborative, and fast-paced work culture.

Job Type: Full-time

Pay: ₹15,000.00 - ₹35,913.90 per month

Work Location: In person