Social Media & Marketing Coordinator

Location: Chandigarh
Company: Ekyana Wellness
Type: Full-Time (Initial 3-Month Probation)

Role Overview

Ekyana Wellness is a premium preventive wellness and recovery studio integrating Ayurveda, movement, and regenerative therapies.

We are looking for a disciplined and execution-focused Social Media & Marketing Coordinator who can help translate our philosophy into consistent, high-quality digital presence and lead generation.

This is not a trend-based content role.
This is a brand-building and performance-focused position.

Key ResponsibilitiesContent Execution

• Assist founder in recording and producing content
• Edit and schedule Instagram & social media posts
• Coordinate professional shoots (photo/video)
• Maintain consistent visual branding

Social Media Management

• Manage Instagram & other platforms
• Respond to comments and DMs
• Maintain content calendar
• Track engagement metrics

Performance Marketing

• Coordinate with paid ads specialist (if outsourced)
• Monitor ad performance
• Track cost per lead
• Optimize campaigns

Lead Tracking

• Work closely with front desk & counsellor
• Track inquiries and conversions
• Generate weekly lead reports

Offline Marketing Support

• Coordinate events and open house promotions
• Manage influencer visits (if approved)
• Assist in launch campaigns

Required Skills

• 1–3 years experience in digital marketing / social media
• Strong understanding of Instagram & reels ecosystem
• Basic knowledge of Meta Ads
• Canva / basic design skills
• Basic video editing ability (CapCut, Premiere, etc.)
• Good communication skills (Hindi + English)

Preferred Experience

• Wellness / fitness / healthcare industry
• Premium brand experience
• Experience working with founders

Key Performance Indicators (KPIs)

• Lead volume generated per month
• Cost per lead
• Engagement growth rate
• Conversion tracking accuracy
• Content consistency

Personality Fit

• Structured, not chaotic
• Not attention-seeking
• Comfortable working behind a strong founder personality
• Data-aware, not just aesthetic-focused
• Patient and consistent

What This Role Is NOT

• Not influencer-style content creation
• Not trend chasing
• Not meme-based marketing
• Not random posting

Growth Path

If performance is strong:

• Campaign ownership
• Budget management
• Brand strategy input
• Marketing team expansion

Job Type: Full-time

Pay: ₹15,000.00 - ₹30,000.00 per month

Education:

• Bachelor's (Preferred)

Experience:

• BAMS: 2 years (Preferred)

Work Location: In person