Social Media Marketing Executive

Core Responsibilities

• Develop and execute social media strategies aligned with overall marketing goals to increase brand awareness, engagement, and conversions.
• Manage and optimize social media profiles across platforms like Facebook, Instagram, LinkedIn, Twitter (X), YouTube, Pinterest, and emerging platforms.
• Plan, create, and schedule content (posts, reels, stories, videos, etc.) using tools such as Meta Business Suite, Buffer, or Hootsuite.
• Monitor and analyze performance metrics (reach, engagement, followers, CTR, ROI) and prepare regular reports to measure campaign effectiveness.
• Run paid social media campaigns (Meta Ads, LinkedIn Ads, etc.) — including audience targeting, budget management, A/B testing, and performance optimization.
• Collaborate with content creators, designers, and influencers to produce engaging visual and written content.
• Engage with followers and communities, responding to comments, DMs, and inquiries in a timely and professional manner.
• Identify social media trends, tools, and algorithm updates to apply innovative ideas and stay ahead of competitors.
• Coordinate with SEO and digital marketing teams to ensure consistent brand messaging and keyword integration.
• Support campaign launches, product promotions, and event marketing through social media storytelling and engagement strategies.

Additional / Strategic Responsibilities

• Conduct competitor analysis and benchmarking.
• Build influencer and brand collaboration strategies.
• Manage crisis communication and online reputation.
• Create and maintain monthly social media calendars.
• Suggest and implement new features to develop brand awareness (e.g., contests, giveaways, polls).

Key Tools Used

• Meta Business Suite, Ads Manager
• Google Analytics, Meta Insights
• Canva, Adobe Creative Suite
• Buffer / Hootsuite / Later / Sprout Social
• ChatGPT or Jasper (for copywriting support)

Job Type: Full-time

Pay: ₹8,086.00 - ₹30,348.00 per month

Benefits:

• Cell phone reimbursement
• Paid sick time
• Paid time off
• Provident Fund

Work Location: In person